“The best place to begin the event management process is at the end. Know what you want the event to do for your organization once the audience has gone home and all the bills have been paid.”
—Frank Supovitz, senior vice president of events, National Football League, in The Sports Event Management and Marketing Playbook (John Wiley & Sons, September 2004)
Posted 02.09.05
This story originally appeared in the November/December 2004 issue of the BiZBash Event Style Reporter.
—Frank Supovitz, senior vice president of events, National Football League, in The Sports Event Management and Marketing Playbook (John Wiley & Sons, September 2004)
Posted 02.09.05
This story originally appeared in the November/December 2004 issue of the BiZBash Event Style Reporter.
