Parasuco Unveils Store With Writhing Dancers

When guests arrived at the opening of Parasuco’s SoHo store, they were taken aback at the sight of a woman perched high above the crowd in a 14-foot-tall skirt made from white parachute material. But the night’s big surprise came when the lights dimmed, the skirt lit up, and shadows of hands and heads started writhing from within. Conceived by Grayson Handy of Prudence Designs and choreographed by Richard Move, the seductive dance that followed featured six performers from the touring modern dance production The Show (Achilles Heel), who eventually made their way outside the skirt.Inspired by the brand’s ad campaign, Handy (who worked with Parasuco’s public relations director, Adrienne McGrath) focused the event’s design on the fashion. “I wanted it to romance the space and complement the collection,” he said, “keeping it alluring and sexy without being intimidating or obnoxious.” The rest of the party tricks in the 10,000-square-foot bilevel space were simple—short vases of red roses, Sicilian-style hors d’oeuvres from Go Catering, and projections of photographs from the ad campaign and Parasuco’s logo from Big Wave Event Productions.

—Anna Sekula

Posted 05.23.06

Photos: Jimi Celeste/Patrick McMullan (dancers, silhouettes)

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