In a departure from the formal shows at the tents, the show for Brazilian-born Daniella Helayel’s ISSA London line involved a seated brunch inside a West Village town house. The Salmagundi Art Club lacked one room large enough to hold all the guests and press, so the planning and production team used two adjoining spaces—the front parlor and a gallery space—for the early-afternoon event. Models walked through the parlor first, traveling to the gallery area through a side door and exiting behind a screen leading to the main hallway. Event producer Pam Bristow, inspired by Helayel’s London home and Bohemian aesthetic, set the scene, placing tables for four, couches, loungers, and armchairs throughout the site and accentuating much of the existing decor (Victorian furniture, paintings, and marble fireplaces) rather than hiding it.
—Anna SekulaPosted 02.06.07
Photo: Caitlin Mitchell for Andrew Bicknell (Ginger snap)
—Anna SekulaPosted 02.06.07
Photo: Caitlin Mitchell for Andrew Bicknell (Ginger snap)
The ISSA London presentation took advantage of the Salmagundi Art Club’s vintage look, creating an elegant setting in which mismatched decor pieces and gold tones contrasted with the bold colors of the collection.
Relaxed seating arrangements, tarnished candelabras, and Oriental rugs in the gallery area added to the mismatched, Bohemian-style look.
Shiraz NYC served a selection of dainty bites to seated guests, including a smoked salmon roulade, mini turkey buns, and a wild mushroom and caramelized onion frittata.
Also on the menu was the “Budweiser Select Gingersnap,” a specially created, shandylike cocktail to tie in sponsor Budweiser Select.
