BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. New York

Paint the Town Red

For the private dinner following the New York premiere of Valentino: The Last Emperor, publicists, sponsors, and producers created an all-red setting.

Anna Sekula
March 18, 2009

Predictably, the premiere for Matt Tyrnauer's documentary about designer Valentino Garavani caused a stir last night, flooding the Museum of Modern Art and the Oak Room at the Plaza with more than 400 names from fashion, Hollywood, and the New York social set. Although this certainly wasn't the first fete for the film—parties followed its debut at the Venice Film Festival and the Toronto International Film Festival—the guest list included notables such as Gwyneth Paltrow, Martha Stewart, Helena Christensen, and Diane von Furstenberg. The prominent designer, now retired, also made more than just a brief appearance at the celebration, which was washed in his signature red.

The setting at MoMA was fairly minimal, without much more than a red carpet and a step-and-repeat. However, the Oak Room—which is currently closed for renovations and scheduled to reopen this weekend—was a little more dressed up for the occasion. To create an intimate environment that was visibly Valentino without branding or signage, the space was outfitted with rich red details—from tables swathed in red cloth to red velvet seat cushions and red lettering on the place cards and menus. Even the food provided by the eatery for the 200-person dinner matched the color palette, with cherry tomatoes accenting the leek vinaigrette salad and a raspberry vacherin tiramisu served for dessert.

Handling the production and coordination for the premiere of Valentino: The Last Emperor and dinner that followed was an assorted team that included Peggy Siegal, the movie's publicity firm 42 West, representatives from Valentino, and the evening's sponsors—lifestyle group Quintessentially (namely its event division, Quintessentially Events) and members-only shopping Web site Gilt Groupe.

The premiere's all-red dinner at the Oak Room
The premiere's all-red dinner at the Oak Room
Photo: Roger Dong for BizBash
The Oak Room, which is currently closed for renovations and scheduled to reopen this weekend, was the setting for the 200-person dinner that followed the screening.
The Oak Room, which is currently closed for renovations and scheduled to reopen this weekend, was the setting for the 200-person dinner that followed the screening.
Photo: Roger Dong for BizBash
Almost every element of the dinner was red in color—from tablecloths and napkins to velvet seat cushions and small arrangements of roses.
Almost every element of the dinner was red in color—from tablecloths and napkins to velvet seat cushions and small arrangements of roses.
Photo: Roger Dong for BizBash
The Plaza's restaurant crafted the evening's menu, which included a selection of dishes with red accents.
The Plaza's restaurant crafted the evening's menu, which included a selection of dishes with red accents.
Photo: Roger Dong for BizBash
Designer Valentino Garavani attended the screening and dinner, causing a flurry of activity among the gathered photographers and reporters.
Designer Valentino Garavani attended the screening and dinner, causing a flurry of activity among the gathered photographers and reporters.
Photo: Roger Dong for BizBash
Latest in New York
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
Industry Insiders
Everything You Need to Wow, All in One
Unveiled at The William Vale
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Le Bar Penelope
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Convene at 101 Park Avenue
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Related Stories
Fish tacos from Schnipper's
New York
Diner-Style Eats for Delivery
Levy Lighting's showroom-turned-event space
New York
Vendors Offset Slowdown by Offering Their Workspaces as Venues
E14613standalone
New York
Palm Court Gets Temporary Lighting Exhibition
Chacala
New York
Hidden-Away Chinatown Loft Is Surprisingly Roomy
More in New York
Sponsored
Everything You Need to Wow, All in One
Meetings that hit big—made simple.
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Unveiled at The William Vale
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Le Bar Penelope
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Convene at 101 Park Avenue
Sponsored
Picture-Perfect Venues for Your Midtown Manhattan Events
Newly renovated and expanded Convene venues can host events of all sizes.
A look at the newly refreshed Convene 117 West 46th Street
New York
12 New Venues in New York for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
The Ranch at Hudson Valley
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
New York
12 New Venues in New York for Fall 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Maxwell
Sponsored
Venue of the Future: Only at Cipriani 25 Broadway
25 Broadway: Where every event is an unforgettable experience.
An example of the magic at Cipriani 25 Broadway
New York
11 New Venues in New York for Summer 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Moxy Williamsburg
Sponsored
Top 5 Most Iconic Events at the Manhattan Center
The Manhattan Center’s versatility allows clients to transform the spaces into whatever they envision. Here are five of the most iconic events that have been hosted at the venue.
2022 Red Bull BC One Finals, produced by Listen Entertainment.
New York
17 New Venues in New York for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
The Highlight Room at Moxy Lower East Side
Sponsored
Book Your Next Event at UBS Arena at Belmont Park
Located in the heart of Metro NY, UBS Arena at Belmont Park is primed for exceptional events.
Nyi17518 Cs16610 Copy
Page 1 of 333
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.