The outdoorsy aesthetic at Tuesday night's launch for Louis Vuitton's 2010 cruise collection and concept boutique inside Saks Fifth Avenue put a new spin on in-store events. In a decor-heavy show of foliage and goods—courtesy of David Beahm—the French fashion house gave guests more to gawk at than just racks of clothing. As a follow-up to our story, here are more images from the cocktail party.
Louis Vuitton's forest tableau for its launch at Saks Fifth Avenue
Photo: Courtesy of Louis Vuitton North America
Hundreds of different colored mums surrounded cases that displayed Louis Vuitton's line of jewelry.
Photo: Jeff Thomas/ImageCapture
To create a forest scene to display some of the label's collection, David Beahm used five kinds of mosses, built life-sized trees using branches wound around metal frames, and decorated the area with other leafy plants.
Photo: Jeff Thomas/ImageCapture
The design crew was able to set up some of the trees and lighting the night before the event, but the rest of the decor—from weathered lanterns to vintage iron gates—was stored in the department store's basement until Tuesday evening.
Photo: Jeff Thomas/ImageCapture
The launch also served as a showcase for Louis Vuitton's past collections, including Stephen Sprouse designs. Behind these exhibits, boxwood hedges—the largest stood 20 feet long and eight feet tall—held hand-carved birch mirrors.
Photo: Jeff Thomas/ImageCapture
A row of candlesticks lined a hallway. Due to the store's restrictions and the large number of guests in attendance, Louis Vuitton was not permitted to light these.
Photo: Jeff Thomas/ImageCapture
Louis Vuitton invited guests, including host Maggie Gyllenhaal, to write messages and tie them to the wishing tree. While some wished for \"world peace,\" one guest playfully asked for handbags from the French fashion house and provided a name and number.
Photo: Courtesy of Louis Vuitton North America
An enormous installation of branches and flowers topped the table for the garden party tableau, contrasting metallic gold accents, shiny glassware, and framed photographs of founder Louis Vuitton.
Photo: Courtesy of Louis Vuitton North America
An architectural display of trunks towered over guests.
Photo: Courtesy of Louis Vuitton North America
Caterer Olivier Cheng's menu of passed hors d\'oeuvres included pea blinis topped with citrus-cured salmon.
Photo: Jeff Thomas/ImageCapture
Metallic gold chairs, tufted bars, and mirror-topped tables served as a foil to the abundant flora spread throughout the space.
Photo: Courtesy of Louis Vuitton North America
