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  1. Venues & Destinations
  2. United States
  3. New York

In Its 10th Run, Tribeca Film Festival Expands Presence With More Community-Focused Activities

Anna Sekula
April 29, 2011

Conceived by actor Robert De Niro, Jane Rosenthal, and Craig Hatkoff as a way to bring people and events back to Lower Manhattan in the aftermath of 9/11, the Tribeca Film Festival has always included free festivities for kids, families, and the surrounding community. And as the festival has grown over its 10-year run, so have the public screenings, fairs, and other activities. In addition to the annual Family Festival Street Fair and Tribeca/ESPN Sports Day, which take place on April 30, this year's lineup of community events includes the return of the Tribeca Drive-In, filmmaker discussions known as the Tribeca Talks, and the inaugural N.Y.F.E.S.T., a soccer competition between film and entertainment industry folks.

"The Tribeca Film Festival was started nearly 10 years ago to revive culture and business in Lower Manhattan and to showcase what TriBeCa has to offer. During each festival, we have featured a variety of free community events as our way of giving back to the city, and this year is no exception," said Nancy Schafer, the festival's executive director.

In fact, the organizers opened the 10th iteration of the festival with a free-to-the-public screening and live music. Held on April 20, the outdoor event at the North Cove of the World Financial Center Plaza premiered Cameron Crowe's documentary The Union and featured a performance by Elton John. In the three nights following, the Tribeca Drive-In offered three more movie showings at the Hudson River-adjacent site, a series that included two New York-centric films—1980 classic Fame and the family-friendly Muppets Take Manhattan. For these, sponsors JetBlue and Time Warner Cable supplied games, photo ops, giveaways, and other activities.

To integrate more athletic pursuits and sports fans into the festival, film director Jeffrey Saunders and Sony Pictures executive vice president of acquisitions and productions Dylan Leiner created N.Y.F.E.S.T., the New York Film and Entertainment Soccer Tournament. The tourney pitted industry professionals against each other in five-on-five matches on Saturday. Sponsored by Umbro and the New York Cosmos, the competition at Pier 40 also included skill stations, contests, and clinics for kids. Proceeds from the event benefited charities that provide soccer programs for underserved urban youth.

With 513 screenings, the 2011 Tribeca Film Festival runs through May 1.

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Photo: Jika González for BizBash
Since it first launched in May 2002, the Tribeca Film Festival has grown from a five-day gathering of some 150,000 people to a 12-day event that offers more than 513 screenings and expects more than 400,000 attendees. To open this year's iteration, the organizers premiered Cameron Crowe's documentary The Union with a free live performance by Sir Elton John. Other live music included songs from Starr Duncan at the Tribeca Drive-In.
Since it first launched in May 2002, the Tribeca Film Festival has grown from a five-day gathering of some 150,000 people to a 12-day event that offers more than 513 screenings and expects more than 400,000 attendees. To open this year's iteration, the organizers premiered Cameron Crowe's documentary The Union with a free live performance by Sir Elton John. Other live music included songs from Starr Duncan at the Tribeca Drive-In.
Photo: Jika González for BizBash
The three-day series of outdoor screenings known as the Tribeca Drive-In returned to the World Financial Center Plaza on April 21. The free-to-the-public events were produced by Good Sense & Company.
The three-day series of outdoor screenings known as the Tribeca Drive-In returned to the World Financial Center Plaza on April 21. The free-to-the-public events were produced by Good Sense & Company.
Photo: Jika González for BizBash
JetBlue, a new signature sponsor of the Tribeca Film Festival, was one of the companies present at the Tribeca Drive-In and hosted a number of activities under tents in the plaza's upper area.
JetBlue, a new signature sponsor of the Tribeca Film Festival, was one of the companies present at the Tribeca Drive-In and hosted a number of activities under tents in the plaza's upper area.
Photo: Jika González for BizBash
To promote its 'I Love New York' destinations, JetBlue's tent at the Tribeca Drive-In included a photo op area.
To promote its "I Love New York" destinations, JetBlue's tent at the Tribeca Drive-In included a photo op area.
Photo: Jika González for BizBash
JetBlue also provided popcorn for Drive-In attendees.
JetBlue also provided popcorn for Drive-In attendees.
Photo: Jika González for BizBash
Festival sponsor Time Warner Cable also offered activities for attendees at the Tribeca Drive-In and used a dedicated lounge to promote its 3-D movies-on-demand service.
Festival sponsor Time Warner Cable also offered activities for attendees at the Tribeca Drive-In and used a dedicated lounge to promote its 3-D movies-on-demand service.
Photo: Victoria Will/Associated Press
Moviegoers attending the Drive-In's screening of Fame could do video karaoke.
Moviegoers attending the Drive-In's screening of Fame could do video karaoke.
Photo: Jika González for BizBash
Other kid-friendly Drive-In activities included video game dancing, face painting, and sketches drawn by caricature artists.
Other kid-friendly Drive-In activities included video game dancing, face painting, and sketches drawn by caricature artists.
Photo: Jika González for BizBash
Time Warner Cable handed out glow sticks to attendees of the Drive-In.
Time Warner Cable handed out glow sticks to attendees of the Drive-In.
Photo: Victoria Will/Associated Press
The N.Y.F.E.S.T. brought hundreds of players to Pier 40's field on Saturday. Despite pouring rain and cold temperatures, the matches went on as scheduled.
The N.Y.F.E.S.T. brought hundreds of players to Pier 40's field on Saturday. Despite pouring rain and cold temperatures, the matches went on as scheduled.
Photo: Jika González for BizBash
Players for the soccer tournament's five-on-five matches included employees from film and entertainment companies such as Focus Features, The Colbert Report, and Creative Artists Agency. All teams had their own custom shirts.
Players for the soccer tournament's five-on-five matches included employees from film and entertainment companies such as Focus Features, The Colbert Report, and Creative Artists Agency. All teams had their own custom shirts.
Photo: Jika González for BizBash
To help raise money for youth soccer programs, the organizers of the N.Y.F.E.S.T. held a silent auction set up on tables around the perimeter of the soccer pitch.
To help raise money for youth soccer programs, the organizers of the N.Y.F.E.S.T. held a silent auction set up on tables around the perimeter of the soccer pitch.
Photo: Jika González for BizBash
The N.Y.F.E.S.T. auction featured sports and film memorabilia, including a soccer ball signed by former soccer player Zinedine Zidane.
The N.Y.F.E.S.T. auction featured sports and film memorabilia, including a soccer ball signed by former soccer player Zinedine Zidane.
Photo: Jika González for BizBash
Kids could participate in the soccer tournament through skill stations and exhibition matches with celebrity coaches.
Kids could participate in the soccer tournament through skill stations and exhibition matches with celebrity coaches.
Photo: Jika González for BizBash
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