BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. New York

12 Fairy Tale-Inspired Ideas From the Watermill Benefit

Artists interpreted folk tales and other stories to create live installations for the 21st annual Watermill Center benefit, which raised a record $2.2 million.

Jim Shi
July 31, 2014

Despite taking place on what is undoubtedly the busiest Saturday night of the Hamptons social season, the Watermill Center benefit continues to more than hold its own. For the gala, now in its 21st incarnation and which raised a record $2.2 million, some 1,400 guests donned their best metallics, turbans, and tunics in accordance of the July 26 evening’s theme, “One Thousand Nights and One Night: Sleepless Nights of Sheherazade.”

Helping oversee various production aspects for the massive undertaking, not to mention realizing the concept and design set forth by founder Robert Wilson, was a small army. That included Elisabetta di Mambro, Wilson’s longtime producer; along with AJ Weissbard; new on-site center director Elle Dennis; installation curator Noah Khoshbin; Watermill Center events director Pinki Patel; and event production and stage manager Laurent Le Bec.

Arriving guests, including Kim Cattrall, Cecilia Dean, Reem Acra, Ross Bleckner, Jane Holzer, and Eugenio Lopez, were greeted by a massive cloud sculpture by Annick Lavallée-Benny that consisted of cotton batting inspired by magical flying carpets. “The installations echoed the mystical nature of fairy tales through ephemeral clouds and enchanted princesses, with creatures unknown and whispered stories of distant lands,” Patel said.

Wilson, who donned a black-and-gold caftan given to him by Sheikha Paula Al-Sabah, the first lady of Kuwait (and the evening's honoree), led tours of the 27 site-specific live art pieces scattered throughout the expansive eight-acre campus. The installations ranged from a couple, Gintare Minelgaite and Baboo Liao, in nothing but tighty whities and Mickey Mouse and Ronald McDonald masks, to an opera singer, Joëlle Beli-Titi, performing from a hole in the ground, to two men “fighting” through what seemed like a foam wall—a segment from a new piece by Greek artist Dimitris Papaioannou.

Set up took eight days, including construction time, and two days for tear down.

“It’s always a challenge to create unique site-specific installations to ensure guests leave feeling they were part of a magical night that can never be recreated,” Patel said. “I think Watermill is lucky in that we always have an audience that is excited to see what our artists and Robert Wilson have created for the evening. They are always positive, relaxed, and excited to see what's in the woods this year.”

Rolls-Royce Motor Cars’ corporate sponsorship, meanwhile, marked the second time a car brand was involved and saw a flagship Phantom Drophead Coupé placed on the property as part of an art installation.

As the dinner hour approached, 700 guests entered the tent, decorated by fellow Watermill artist Eric Parnes, to a visual performance by Brittany Bailey on the center of the dance floor. A live auction with Simon de Pury as M.C. followed, raising more than $600,000 for the center’s year-round residency and education programs. Dessert and dancing then ensued.

As the centerpiece of the entrance, Annick Lavallée-Benny's 'N.U.A.G.E.S.' was an imposing fixture constructed from wood, chicken wire, cotton batting, polyfill, and fishing line. The conception of clouds was inspired by the magical flying carpets that are featured throughout the tales of One Thousand and One Nights.
As the centerpiece of the entrance, Annick Lavallée-Benny's "N.U.A.G.E.S." was an imposing fixture constructed from wood, chicken wire, cotton batting, polyfill, and fishing line. The conception of clouds was inspired by the magical flying carpets that are featured throughout the tales of One Thousand and One Nights.
Photo: Nicholas Hunt/PatrickMcMullan.com
At the entrance to the Watermill Center, guests found Matt Petty's 'Eternal Song of the Horned Deity' installation. The horned figure playing the horn referenced a number of tales that feature humans that transform into horned animals.
At the entrance to the Watermill Center, guests found Matt Petty's "Eternal Song of the Horned Deity" installation. The horned figure playing the horn referenced a number of tales that feature humans that transform into horned animals.
Photo: Nicholas Hunt/PatrickMcMullan.com
Also situated at the entrance, and in keeping with the cloud concept, was Christina Sotirpolou's '369w' featuring headpieces made from cardboard, steel mesh, and stockings. The purpose was to to articulate the spectacle of the female body with the shape of each headpiece constructed to resemble a small uterus.
Also situated at the entrance, and in keeping with the cloud concept, was Christina Sotirpolou's "369w" featuring headpieces made from cardboard, steel mesh, and stockings. The purpose was to to articulate the spectacle of the female body with the shape of each headpiece constructed to resemble a small uterus.
Photo: Clint Spaulding/PatrickMcMullan.com
This year's walk through the center's forest featured more than two dozen live art installations, including Francesca Fini's 'Fair and Lost.' The artist and performer attempted to apply makeup while her arms are repeatedly jolted with electric shocks.
This year's walk through the center's forest featured more than two dozen live art installations, including Francesca Fini's "Fair and Lost." The artist and performer attempted to apply makeup while her arms are repeatedly jolted with electric shocks.
Photo: Ryan Kobane/BFAnyc.com
While the gala has featured plenty of installations where artists/models lay on the ground, this year Joelle Beli Titi took it one step further with 'The Survival: How to Penetrate the Darkness.' The artist and performer stood within a nearly six-foot-deep hole, wearing a flowered headpiece while operatically singing.
While the gala has featured plenty of installations where artists/models lay on the ground, this year Joelle Beli Titi took it one step further with "The Survival: How to Penetrate the Darkness." The artist and performer stood within a nearly six-foot-deep hole, wearing a flowered headpiece while operatically singing.
Photo: Matteo Prandoni/BFAnyc.com
Artist and Greek experimental stage director Dimitris Papaioannou, creative director for the 2004 Olympic Games in Athens, debuted, for the first time in the United States, a segment from his last work, 'Still Life,' first presented at the Onassis Cultural Centre in Greece. The piece featured two actors contorting their bodies as one against a simplistic medium, designed as a 'reminder that art can conjure magic out of the most minimal of means.'
Artist and Greek experimental stage director Dimitris Papaioannou, creative director for the 2004 Olympic Games in Athens, debuted, for the first time in the United States, a segment from his last work, "Still Life," first presented at the Onassis Cultural Centre in Greece. The piece featured two actors contorting their bodies as one against a simplistic medium, designed as a "reminder that art can conjure magic out of the most minimal of means."
Photo: Matteo Prandoni/BFAnyc.com
Nearing the end of the art forest was Mette Sterre's 'Hummelmania' piece. Four “typists” wore headpieces made of thousands of rubber bands while a fully rubber-band-enshrouded figure moved opposite them. Those seated pretended to type along to a melodic soundtrack of keys against a typewriter.
Nearing the end of the art forest was Mette Sterre's "Hummelmania" piece. Four “typists” wore headpieces made of thousands of rubber bands while a fully rubber-band-enshrouded figure moved opposite them. Those seated pretended to type along to a melodic soundtrack of keys against a typewriter.
Photo: Clint Spaulding/PatrickMcMullan.com
Within the confines of the uneven stone path that bridges the entrance of the center to the main party space was Jim Jarmusch and Phil Kline's 'Music for Nikola Tesla.' The performance featured music to be featured in an upcoming collaboration between Jarmusch, Kline, and Bob Wilson.
Within the confines of the uneven stone path that bridges the entrance of the center to the main party space was Jim Jarmusch and Phil Kline's "Music for Nikola Tesla." The performance featured music to be featured in an upcoming collaboration between Jarmusch, Kline, and Bob Wilson.
Photo: Nicholas Hunt/PatrickMcMullan.com
A unique combination of two artists' work was displayed directly overhead as guests emerged into the main gala space. Alex Berlage's 'Second Face' was coupled with Krystian Lyson's 'King’s Madness' for a performance inspired by the tale of Rapunzel, whereby a performer repeatedly attempted to climb up a wall of silver Mylar.
A unique combination of two artists' work was displayed directly overhead as guests emerged into the main gala space. Alex Berlage's "Second Face" was coupled with Krystian Lyson's "King’s Madness" for a performance inspired by the tale of Rapunzel, whereby a performer repeatedly attempted to climb up a wall of silver Mylar.
Photo: Neil Rasmus/BFAnyc.com
As the corporate sponsor of this year's Watermill Center benefit, Rolls-Royce Motor Cars installed its Phantom Drophead Coupé as one of the 'live art' pieces, complemented by the artwork 'Slowtide' by Carlos Soto featuring a mermaid perching and posing with the car and guests.
As the corporate sponsor of this year's Watermill Center benefit, Rolls-Royce Motor Cars installed its Phantom Drophead Coupé as one of the "live art" pieces, complemented by the artwork "Slowtide" by Carlos Soto featuring a mermaid perching and posing with the car and guests.
Photo: Neil Rasmus/BFAnyc.com
Influenced by a lamp commissioned by the Shah of Iran for the embassy in Washington, D.C., Parnes enlarged a copy of the item to hang as the centerpiece of the dinner tent. Titled 'Kărvăn,' made of composite material, and measuring 8 by 6 feet, it required seven people to hoist. The dance floor's design was based on a traditional singular Persian tile blown up to play off the loud and pop-color theme of the dinner area. Performing for guests as they entered was Brittany's Bailey's 'A Dance, or Two.'
Influenced by a lamp commissioned by the Shah of Iran for the embassy in Washington, D.C., Parnes enlarged a copy of the item to hang as the centerpiece of the dinner tent. Titled "Kărvăn," made of composite material, and measuring 8 by 6 feet, it required seven people to hoist. The dance floor's design was based on a traditional singular Persian tile blown up to play off the loud and pop-color theme of the dinner area. Performing for guests as they entered was Brittany's Bailey's "A Dance, or Two."
Photo: Neil Rasmus/BFAnyc.com
In keeping with the benefit's 'One Thousand Nights and One Night: Sleeping Nights of Sheherazade' theme, artist Eric Parnes, whose antique Islamic Indo-Persian helmets peppered the silent auction area as well as the entrance to dinner, also oversaw the design of the tables themselves. Linens in bright pops of color were accented with 210 genie lamps, each surrounded by coins with an antique finish. 'I play off the garishness but like to keep a sense of minimalism,' he said.
In keeping with the benefit's "One Thousand Nights and One Night: Sleeping Nights of Sheherazade" theme, artist Eric Parnes, whose antique Islamic Indo-Persian helmets peppered the silent auction area as well as the entrance to dinner, also oversaw the design of the tables themselves. Linens in bright pops of color were accented with 210 genie lamps, each surrounded by coins with an antique finish. "I play off the garishness but like to keep a sense of minimalism," he said.
Photo: Neil Rasmus/BFAnyc.com
Latest in New York
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
Industry Insiders
Everything You Need to Wow, All in One
Unveiled at The William Vale
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Le Bar Penelope
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Convene at 101 Park Avenue
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Related Stories
Situated on the roof of the site-specific Clementine Hunter house was the composer and instrumentalist trio of Daniel Fishkin, Cleek Schrey, and Ron Shalom performing their 'Daxophone Consort' piece. Clad in feathered costumes designed by Yashi, the group used their musical instruments to project sounds ranging from gurgles and whistles to wild screams.
Event Design & Decor
How One Hamptons Institution Reset Its Summer Benefit
Guests arriving via the second pathway were greeted by a phalanx of Cleon Peterson's soldiers flanking the entrance into the main building, which featured Christopher Knowles' 'Time Bomb' signage.
Event Design & Decor
See How This Hamptons Benefit Celebrated its 25th Anniversary
Elevate Herobox25 2
New York
What to Expect at Elevate New York
Throughout the two-level soiree, guests were encouraged to interact with the event's three hosts, all of whom had dedicated areas set up to illustrate their work. That included a vignette for artist Kate Schelter, where guests could create watercolor paintings.
New York
Cointreau Event Turns Hotel Into French Home
More in New York
Sponsored
Everything You Need to Wow, All in One
Meetings that hit big—made simple.
Sales 202502 2339203 Media Campaign X Thumb 700x467 Fnl
New York
19 New Venues in New York for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Unveiled at The William Vale
New York
10 New Venues in New York for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Le Bar Penelope
New York
14 New Venues in New York for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Convene at 101 Park Avenue
Sponsored
Picture-Perfect Venues for Your Midtown Manhattan Events
Newly renovated and expanded Convene venues can host events of all sizes.
A look at the newly refreshed Convene 117 West 46th Street
New York
12 New Venues in New York for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
The Ranch at Hudson Valley
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
New York
12 New Venues in New York for Fall 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Maxwell
Sponsored
Venue of the Future: Only at Cipriani 25 Broadway
25 Broadway: Where every event is an unforgettable experience.
An example of the magic at Cipriani 25 Broadway
New York
11 New Venues in New York for Summer 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
Moxy Williamsburg
Sponsored
Top 5 Most Iconic Events at the Manhattan Center
The Manhattan Center’s versatility allows clients to transform the spaces into whatever they envision. Here are five of the most iconic events that have been hosted at the venue.
2022 Red Bull BC One Finals, produced by Listen Entertainment.
New York
17 New Venues in New York for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in New York.
The Highlight Room at Moxy Lower East Side
Sponsored
Book Your Next Event at UBS Arena at Belmont Park
Located in the heart of Metro NY, UBS Arena at Belmont Park is primed for exceptional events.
Nyi17518 Cs16610 Copy
Page 1 of 333
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.