This week's roundup includes a custom McDonald's mural at the fast-food giant's activation at Made in America music festival in Philadelphia; SodaStream's "Drowning Liberty" installation in New York addressing plastic pollution; a paint-your-own bear sculpture at Behr's pop-up color shop in New York; and an elephant-shaped topiary at a circus-theme showcase in the Hamptons.
The activation also featured a Pop Art-inspired wall embedded with the fast-food company's logo that served as a photo backdrop for guests.Â
The 70th Primetime Emmy Awards’ Governors Ball will take place after the ceremony on September 17 at the rooftop L.A. Live Event Deck. Sequoia Productions will suspend 28,800 individual LED lights from the venue ceiling to create a starry effect. The lights will pulse and change colors throughout the night.
McDonald’s held an activation at RocNation’s annual Made In America music festival, which took place September 1 and 2 at the Benjamin Franklin Parkway in Philadelphia. The event featured a mural with yellow illustrations inspired by the brand, commissioned by artist Timothy Goodman. Narrative Group produced the activation.
The brand launched a new menu item, sweet ’n spicy honey barbecue glazed tenders, and served it with fries under a neon sign of the signature arch. A reflective hashtag, #McDonaldsatMIA, was incorporated into the table.Â
Bud Light unveiled a “Philly Philly” statue at Lincoln Financial Field in Philadelphia, depicting a crucial moment between Eagles quarterback Nick Foles and head coach Doug Pederson during Super Bowl LII. The 9-foot-tall bronze statue was created by Utah-based artist Raymond Gibby.
SodaStream partnered with ocean conservation nonprofit Oceanic Society to create an installation in New York’s Flatiron Plaza, emphasizing the brand’s mission to highlight the global threat of single-use plastic. The installation, which was on display September 3 to 5, featured a 20-foot replica of the Statue of Liberty trapped inside a steel cage filled with plastic bottles. The installation, which will travel to other cities, also brought attention to the sparkling water brand’s sustainability pledge of switching to reusable bottles and new limited-edition “Be the Change” carbonating bottle.
Puma and Ader Error celebrated the launch of their new collection with a pop-up event in August, which took place at the exclusive Chelsea Gallery space in New York. The event, which revolved around the theme of reinvention, featured futuristic installations, including one that showcased the RS-0 shoes, which were attached to strings connected to a tower of old computers. Puma worked with event venue-booking platform Splacer to take over the gallery.Â
Paint company Behr chose Blueprint S470-5 as its “Color of the Year,” and celebrated the color with a pop-up shop that took place in August in New York. The pop-up, which was built by experiential marketing agency Trigger House, featured oversize paint brushes and a wall to showcase the mid-tone blue.Â
Guests tried their hand at decorating a life-size version of the Behr logo, paint-by-number style.Â
Floral and event design company B Floral hosted a circus-theme showcase in the Southampton Social Club in August. The Hamptons event had several on-theme photo ops, including an elephant-shaped topiary topped with colorful florals.
