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Call Sheet #337: Measuring the Election's Social Buzz, the Value of Celebrity Guests, Google's Coffee Supply

BIZBASH CALL SHEET — #337 — Tuesday, 08.28.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch and Anna Sekula in New York
Feed the Sheet: [email protected]
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1. POLITICAL AFFILIATION: Status updates, comments, and "like" button clicks about the 2012 presidential election will now go beyond political chatter with friends thanks to a Facebook and CNN partnership. The social media and news brands introduced the Facebook-CNN Election Insights tool, an interactive and real-time program that shows how much buzz candidates are generating. Mashable: "The tool, which lives at CNN.com/FBInsights, displays a slick layout of maps, charts, and other visualizations to show how many people are talking about President Barack Obama and Vice President Joe Biden, as well as Republication candidates Mitt Romney and Paul Ryan. You can then sort the analysis by state, gender, region and time period." http://on.mash.to/OFy6U4

2. GOOGLE BAR: There might be a ton of booze-filled parties at R.N.C. and D.N.C. events, but a Google-sponsored espresso bar has been the most popular source of liquid intake. The Washington Post: "The web behemoth teamed up with the R.N.C. and will repeat the perk at the D.N.C. convention; lines started at 9 a.m and never let up." http://wapo.st/PoE0aJ

3. X FACTOR: The L.A. Times explores the influence celebrity guests have on drawing guests to events in Los Angeles. "But does such luminosity make a difference to the bottom line? Most gala organizers say they already have a base of support, but, yes, the celebrity factor is meaningful. Especially now, given the ever-present attention to celebrities on the Internet and the popularity of social media that allow celebrities to tweet their every move and passion to loyal followers." http://lat.ms/Oj6SUp

4. CONVENTION GLOSSY: Bloomberg is using this year's political conventions to promote its Bloomberg View, Bloomberg Government, and Bloomberg BNA brands with a new magazine titled Bloomberg Insider. WWD: "Bloomberg Insider, that runs for the duration of both the Republican and Democratic National Conventions, and features exclusive stories by staffers from various Bloomberg divisions." "Bloomberg has printed 15,000 copies, with 10,000 of them distributed free of charge at each convention, and the rest in Washington." http://wwd.us/PNNIEd

5. SAD SWAG: Gawker senior writer Hamilton Nolan offers his take on the swag bag for media at the Republican National Convention: http://gaw.kr/RosnnI

6. MUSIC POLITICS: Some musicians sign on to play a gratis show at the
convention of their political affiliation, like Trace Adkins and Kid Rock at
the G.O.P. convention, while other cross political lines, and some play the gig without backing a party at all. The Washington Post has a list of which big name stars support Obama, Romney, or neither: http://wapo.st/Nul137

7. COMPANIES TO WATCH: Inc. magazine has released their list of top 500 fastest-growing companies, which includes a handful of event companies, such as Red Frog Events in Chicago and Virginia's federalconference.com.

++ A WORD FROM OUR SPONSOR: Event Leadership Institute

Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams and others.  41 minutes | 10 clips | lots of ideas 


BOSTON: On Fashion's Night Out on September 6, Ted Baker London's Newbury Street will offer prosecco, a DJ spinning British-style music, and limited-edition totes with purchase.

The Bon Me food truck will open a brick and mortar restaurant in Kendall Square, according to Eater Boston.

CHICAGO: Mariposa Agave Nectar will launch in the Chicago market with a garden party at Galleria Marchetti on September 17. Bartender Jared Schubert will teach guests how to incorporate the liqueur into cocktails.

Sugar Bliss Cake Boutique will host a cupcake and wine tasting at its River North location September 20. A portion of proceeds benefit Alliance for the Great Lakes, and guests will sample mini cupcakes in flavors such as Banana Foster and Fuzzy Navel.

Players Sport and Social Group will host its annual Grass Volleyball Luau Tournament at Northerly Island on September 8. More than 2.500 players will participate, and the event includes food, beer, corn hole, a DJ, and "Volley Trolley" to shuttle guests around the grounds.

LAS VEGAS: Trade Show News Network: "Fashion is back en vogue, or at least that was the vibe on the crowded show floor of Advanstar Communications’ Magic Marketplace, the world’s largest trade show for the fashion industry, held August 20-23 at the Las Vegas Convention Center and Mandalay Bay Resort & Casino. ... 'This is our largest show since 2008,' said Christopher Griffin, WWD Magic vice president. 'Our square footage is just at a million square feet ...'" http://bit.ly/NqRukX

The Las Vegas Hospitality Association’s annual team building bowling event took to the South Point Bowling Center on August 16.

USA Today: "The Mandalay Bay's popular 'The Hotel' tower in late 2013 will get a new name--the Delano" http://usat.ly/PM2ahN

Vegas Deluxe: "Cirque du Soleil founder Guy Laliberte is reportedly opening a nightclub in February at Mandalay Bay ahead of his new Michael Jackson residency show starting there in the spring." http://bit.ly/QokTSr

LOS ANGELES: A joint effort between Los Angles sports teams, government officials, and law enforcement will provide the Southern California Fan Code of Conduct that will establish guidelines for behavior at every major professional and college sports venue. L.A. Times: http://lat.ms/OmKCsZ

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA: The 21st annual Florida Association of Nonprofit Organizations will take place in Miami Beach this week with a focus on overcoming the tough economy. http://hrld.us/NsRyXj

Brightstar Corp., the Miami-based wireless distribution company, acquired letstalk.com, a mobile device and e-commerce solutions provider. The Miami Herald: "The acquisition allows Brightstar to offer LetsTalk’s customizable .com and activation solutions to its more than 100,000 manufacturer, operator, retail, and enterprise customers in over 100 countries." http://hrld.us/PMH414

NEW YORK: Sunset Park's newest boutique hotel is DJ-owned Hotel BPM (which stands for "beats per minute"). DNA Info: The 76-room hotel "features plush beds, rainfall showers, gourmet breakfasts, top-of-the-line linens, soaps, and shampoos, and a host of music-themed touches. Nonstop tunes pipe through Bose speakers in the lobby, bar and every room of the hotel (a volume dial is mounted next to each room's light switches), and guests can add favorite songs to the playlist when they book their rooms." http://bit.ly/Tk8yeS

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO: The Orlando Sentinel takes a look at the search for a new leader of the Orange County Convention Center: http://bit.ly/Re9XCe

TORONTO: Toronto Life will unveil its second Stylebook with an event at the Shangri-La Hotel on September 6. There will be a red carpet entrance on Simcoe Street, cocktails and appetizers, and activations from sponsors Fiat, Disaronno, Caymany Islands, and Nexxus.

A free party at the Power Plant on September 14 will showcase two new exhibitions: Christian Marclay's The Clock, and a solo exhibition of work by Omer Fast.

WASHINGTON: On August 29 a panel of development and hospitality executives will discuss the benefits and challenges of starting and operating a restaurant in D.C., Maryland, and Virginia. http://bit.ly/PWjEIp 

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Melissa Schorsch, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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