Michele LaufikBrands & Event ProsIndustry Innovators 2023: 10 Brands Redefining Event MarketingWith in-person events making their full-on comeback this past year, these companies showcased creativity and ingenuity with their activations, events, and experiences.June 26, 2023Brands & Event ProsIndustry Innovators 2023: AdidasThe sportswear brand continues to invest in its digital experiences while creating impressive IRL activations.June 26, 2023Brands & Event ProsIndustry Innovators 2023: NetflixFrom retail shops to immersive experiences to an upcoming pop-up restaurant, the streaming service caters to viewers with increasingly creative strategies.June 26, 2023Brands & Event ProsIndustry Innovators 2023: MarvelThe entertainment company aims to translate the fantastical worlds of its superhero movies into IRL experiences for its global community of fans.June 26, 2023Brands & Event ProsIndustry Innovators 2023: MattelThe toy company aims to increase the emotional connection that consumers have with its brand products by engaging them through experiences.June 26, 2023Brands & Event ProsIndustry Innovators 2023: AT&TThe telecommunications giant connects fans through its high-tech experiential activations.June 26, 2023Brands & Event ProsIndustry Innovators 2023: White ClawThe hard seltzer brand continues to dominate the market and is popping up at major events with its latest activation.June 26, 2023Brands & Event ProsIndustry Innovators 2023: AudibleA key component of the Amazon-owned audio subscription service’s experiential marketing strategy is partnering with tentpole events and festivals.June 26, 2023Brands & Event ProsIndustry Innovators 2023: MaxThe streaming service recently unveiled a new identity, but its event strategy remains the same—to connect audiences with its stories in memorable ways.June 26, 2023Brands & Event ProsIndustry Innovators 2023: Prime VideoThe Amazon-owned streaming service continues to build and engage the community of fans around its original content, movies, and shows.June 26, 2023Previous PagePage 22 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
