Michele LaufikInnovatorsIndustry Innovators 2023: American ExpressThe financial services company continues to prioritize card member experiences while testing the event tech waters.June 26, 2023Event Design & DecorSee How These Three NYC Benefits Interpreted a Floral ThemeThese mainstay events within the city’s spring fundraising circuit illustrate how a traditional design concept can be depicted in unique ways.June 21, 2023Experiential Marketing, Activations & SponsorshipsWe Couldn't Help But Wonder... How Did Max Celebrate 25 Years of 'Sex and the City'?See how the streaming service tipped its hat to the popular franchise and the upcoming season of its reboot.June 19, 2023SportsSee How This Extreme Sports Fest Used a Hilton Hotel as a 'Jumping-Off Point'Jackalope, Canada’s largest action sports event, hosted its first U.S. edition in Virginia Beach, bringing athletes and fans together for some high-flying competitions.June 14, 2023SportsSee How This Ballpark-Hosted Gala Was a Hit in the Outfield—LiterallyThe Petco Park Events team hosted a San Diego Padres fundraising gala in the middle of a homestand.June 12, 2023Experiential Marketing, Activations & SponsorshipsStep Inside Paramount's Popular TV Shows with Its First-Ever 'For Your Consideration' ActivationThe media company hosted an extensive 10-day experience showcasing its portfolio of brands including Comedy Central, MTV, Paramount+, Paramount Network, and Showtime.June 7, 2023SportsHow Cities Are Scoring More Sporting Events and Fan VisitsTourism industry pros share insight into how their cities are investing in sports tourism and winning business.June 2, 2023Event Design & DecorIs Orange the Event Color of the Summer?Some might associate the shade with Halloween and fall foliage. Instead, think orange peel rather than pumpkin spice when designing for the current season.May 31, 2023MeetingsMaking Waves: Water-Centric Activities for Groups and Meeting AttendeesIncorporate some of these refreshing programming ideas into your corporate retreats and events during the summer season.May 30, 2023Experiential Marketing, Activations & SponsorshipsAmEx Struck a Chord with Ed Sheeran Fans by Offering an Intimate Look at His Latest AlbumThe Subtract Pop-Up Experience visited five cities and featured elaborate vignettes from the singer’s songs and music videos.May 24, 2023Previous PagePage 23 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up