Michele LaufikEvent Production & FabricationThis Award Show Had an Emoji-Only Acceptance Speech—Here's WhyThe annual Webby Awards brought together stars, YouTubers, TikTokers, tech entrepreneurs, and creators to celebrate excellence on the internet.May 23, 2023Event Design & DecorSee Inside the Public Art Fund's Greenhouse-Inspired FundraiserThe organization's annual spring party brought together New York City patrons to help raise funds and usher in the season of "public art weather."May 17, 2023Experiential Marketing, Activations & SponsorshipsHow London (and Beyond) Gave Fans the Royal Treatment for the Coronation of King CharlesThese hotels, venues, brands—and even a cheeky chihuahua—marked the monumental moment in true British style.May 15, 2023SportsHow the 2023 NFL Draft Grew Bigger and Better with Fan ActivationsThe annual event welcomed returning brands like P&G and Courtyard by Marriott—plus new faces like Kansas City Chiefs player Travis Kelce, who hosted his inaugural music and food festival.May 10, 2023Experiential Marketing, Activations & SponsorshipsOne Big Political Party: What You Might've Missed From This Year’s White House Correspondents’ DinnerBig-name media brands like Politico and ELLE hosted a range of events in Washington, D.C., in honor of the annual dinner.May 4, 2023Experiential Marketing, Activations & SponsorshipsWhy Were These Water Bottles All Over Coachella This Year?With its mission to cut down on single-use plastic, PATH bottled water infiltrated activations at the popular music festival from brands like 818 Tequila, Revolve, and BMW.May 1, 2023Experiential Marketing, Activations & SponsorshipsSee How This Mountain Resort Recruited Skiers For an Unexpected ExperienceWith Olympic skier Gus Kenworthy in tow, Arapahoe Basin surprised skiers in Colorado as part of its latest marketing campaign.April 25, 2023Experiential Marketing, Activations & SponsorshipsSee How Prime Video Said ‘Maisel Tov’ to This Popular Comedy SeriesTo celebrate the finale of The Marvelous Mrs. Maisel, the streaming service took over Fifth Avenue in NYC with a 1960s-inspired series of experiences and photo moments.April 19, 2023Production & StrategyWhy Influencer Marketing Continues to Be an Effective Event StrategyIndustry pros and brand execs share their insight on attracting social media stars and why they remain the real MVPs at events.April 17, 2023Experiential Marketing, Activations & SponsorshipsSee How Rémy Martin Celebrated Hip-Hop and Mixtape CultureThe cognac producer hosted an event at the Universal Hip Hop Museum to honor the genre's 50th anniversary and introduce its DJ-inspired AR murals.April 13, 2023Previous PagePage 24 of 122Next PageTop StoriesExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level UpExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpOrlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
