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  1. Catering & Design
  2. Event Design & Decor

Is Orange the Event Color of the Summer?

Some might associate the shade with Halloween and fall foliage. Instead, think orange peel rather than pumpkin spice when designing for the current season.

Michele Laufik
May 31, 2023

It seems like orange really is the new black this summer, with brands using the vivid hue to brighten up their events, pop-ups, and even menus. Keep scrolling for event design inspiration on using the sunny shade at your next gathering…

Il Terrazzo by Nordstrom
Il Terrazzo by Nordstrom
Nordstrom in New York City recently unveiled Il Terrazzo by Nordstrom, a new outdoor space inspired by Italian aperitivo brand Aperol. The limited-time pop-up has transformed the Bistro Verde patio on level five into a summer haven.
Photo: Courtesy of Nordstrom
It comes complete with a bocce ball court, vibrant orange-colored decor, a dedicated spritz menu featuring the classic Aperol spritz and riffs on the libation, and Aperol sorbet from NYC’s Il Labortorio del Gelato. The space is open to shoppers through Labor Day.
It comes complete with a bocce ball court, vibrant orange-colored decor, a dedicated spritz menu featuring the classic Aperol spritz and riffs on the libation, and Aperol sorbet from NYC’s Il Labortorio del Gelato. The space is open to shoppers through Labor Day.
Photo: Courtesy of Nordstrom
The expansive terrace features 48 seats and additional lounge seating and serves up culinary offerings, including small bites such as polenta fries, crisp calamari, and heirloom tomatoes with burrata.
The expansive terrace features 48 seats and additional lounge seating and serves up culinary offerings, including small bites such as polenta fries, crisp calamari, and heirloom tomatoes with burrata.
Photo: Courtesy of Nordstrom
Tennis Channel x St. Pierre Bakery French Open Celebration
Tennis Channel x St. Pierre Bakery French Open Celebration
The Tennis Channel and St. Pierre Bakery recently celebrated the kickoff of the French Open, which runs until June 11. On May 23, the two brands hosted a brunch featuring brioche bites, private tennis coaching, and plenty of Veuve Clicquot at the Griffin Club in Los Angeles.
Photo: Todd Williamson / Shutterstock for Tennis Channel
The event featured St. Pierre’s signature tangerine hue, which played off the green and orange logo of the French Open. Fans can tune into the Tennis Channel to watch The French Open now through June 11. Kate David Events handled the event planning and design; music by French Toast Band; catering provided by Contemporary Catering and St. Pierre Bakery; coffee cart and art by Cappuccino Man; silhouette art by Darci Herbold; decor and florals provided by Bizzie Bee Creations and Town & Country Event Rentals; and PR Dept handled public relations.
The event featured St. Pierre’s signature tangerine hue, which played off the green and orange logo of the French Open. Fans can tune into the Tennis Channel to watch The French Open now through June 11.

Kate David Events handled the event planning and design; music by French Toast Band; catering provided by Contemporary Catering and St. Pierre Bakery; coffee cart and art by Cappuccino Man; silhouette art by Darci Herbold; decor and florals provided by Bizzie Bee Creations and Town & Country Event Rentals; and PR Dept handled public relations.
Photo: Todd Williamson / Shutterstock for Tennis Channel
Malin+Goetz SPF NYC Mobile Pop-Up
Malin+Goetz SPF NYC Mobile Pop-Up
From May 20-21, skincare brand Malin+Goetz promoted its SPF products with help from Food Truck Promotions, which created a bright orange mobile pop-up in New York’s Madison Square Park and SoHo neighborhood.
Photo: Courtesy of Food Truck Promotions
Guests who followed the brand on social media and posted a picture at the event were given gelato and their choice of beach merch, including bucket hats, tote bags, and bandanas.
Guests who followed the brand on social media and posted a picture at the event were given gelato and their choice of beach merch, including bucket hats, tote bags, and bandanas.
Photo: Courtesy of Food Truck Promotions
Smirnoff Locura Tour
Smirnoff Locura Tour
On May 4, Smirnoff Spicy Tamarind—which features tamarind, Mexican chiles, and a hint of lemon—brought its Locura Tour to Chicago to celebrate Cinco de Mayo. To honor the flavors of the beverage, the experience was filled with sweet, tangy, and spicy bites provided by local Mexican-owned businesses. Inspired by the bottle’s label, the event featured pops of orange. It was designed and produced by Rose Gold Collective.
Photo: Jeff Schear/Getty Images for Smirnoff
Aperol Spritz Piazza at Coachella
Aperol Spritz Piazza at Coachella
Aperol made its first-ever Coachella appearance this year with the Aperol Spritz Piazza. The cheery, photo-friendly space welcomed guests via a branded wall of greenery complete with vibrant flowers and oranges. The activation included an Aperol-branded tram designed to resemble a modern Italian city streetcar, plus a kiosk where guests could play digital trivia games or create a custom AR experience.

There was also an oversize, interactive video dome from Classic Photo Booths that had a slow-motion camera, plus a sunbeam installation made from a glowing orange mirror and neon LED lighting. Swell handled the design, production, and execution of the space, which was intended to be a modern and joyful take on an Italian town piazza. Tractor Vision handled fabrication.
Photo: Lexus Gallegos
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'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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'We love peach for the pop of color it adds to a tabletop. When a Pantone color comes out for the new year, we love to use varying shades of the color. For example, shades of peach and coral pair so well together or serve as a beautiful complement to pinks and blues. Peach is also a great color to work with when there is a neutral color palette involving nudes, beige, and metallic,” said Heather Rouffe, managing partner and director of sales at Atlas Event Rental. (Pictured: Classic Peach linen napkins)
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The menu included seared tuna with spring peas, pickled vegetables, black garlic mustard, and horseradish creme fraiche; grilled branzino with salsa verde; pan-roasted chicken with morel cream sauce; charred heirloom carrots with romesco sauce; grilled romaine hearts with Caesar dressing; and spring pea risotto. For dessert, guests dined on strawberry shortcake with buttermilk biscuit crumble, creme fraiche, and a strawberry cream puff. Olivier Cheng Catering provided the catering.
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Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
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Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
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Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
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Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
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