Michele LaufikFood TrendsSingle Serving: 9 Creative, COVID-Friendly Catering OptionsThese (mostly) contactless catering options can keep guests safe and well-fed.August 26, 2021Hybrid & Virtual Event ProductionIs This CEO Real or Fake? How Artificial Intelligence Is Taking Over the Event IndustryArtificial intelligence (AI) goes beyond attendee personalization and networking. Now, digital twins are the new plus-ones.August 25, 2021Experiential Marketing, Activations & SponsorshipsSee Inside This Bachata-Inspired Pop-Up From HBO MaxThe streaming platform celebrated Dominican culture and the musical genre with this weeklong experience.August 23, 2021Hybrid & Virtual Event ProductionHow NBA Players Connected with Fans at This Inaugural FestivalThe National Basketball Players Association went beyond the game with a two-day event that covered music, money and more.August 18, 2021Experiential Marketing, Activations & SponsorshipsSee How Brands Are Taking At-Home Entertaining to the Next LevelThe pandemic forced consumers to host house parties, and brands like Moët Hennessy and Patrón are continuing to cater to this trend.August 11, 2021Experiential Marketing, Activations & SponsorshipsGot Milk? How This Camp-Inspired Event Boosted Girl Scout Cookie SalesThe Yards hosted a nostalgia-inducing Cookie Jamboree to support local troops after the pandemic severely affected fundraising efforts.August 9, 2021Experiential Marketing, Activations & SponsorshipsGet a Peek Inside This New Experiential Fashion Pop-UpProduced by event design agency Design Foundry, “Inside the Wardrobe” is an interactive experience focused on the power of dressing up.August 4, 2021StrategyWhat’s the Deal with Discord? How Brands Are Using the Platform for EventsLearn more about the chat platform and how some brands like Jack in the Box are hosting activations on it.August 2, 2021Experiential Marketing, Activations & SponsorshipsDrink Up These Creative Summer Activations From Beverage BrandsSee how Belvedere, Stella Artois and even Tab are reaching out to consumers this season.July 28, 2021Experiential Marketing, Activations & SponsorshipsHide and Seek: Why Scavenger Hunts Are Becoming Popular AgainMore brands, nonprofits and companies are turning to this old-school event format in lieu of in-person activations.July 26, 2021Previous PagePage 43 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
