Michele LaufikExperiential Marketing, Activations & SponsorshipsWould You Work in the Woods? These Brands Take Remote Work to the Next LevelAmerican Express and Busch Light are embracing work-from-home culture with clever outdoor activations.October 4, 2021Experiential Marketing, Activations & SponsorshipsSee the Clever Brand Activations That Engaged Fans at This Year’s Governors Ball Music FestivalSponsors like Honda, Grubhub and Bacardà brought their lively activations to the festival’s new venue.September 29, 2021Event Production & FabricationSee How This International Trade Show Pulled Off a Hybrid FormatThe team behind Milan's Salone del Mobile hosted a scaled-down edition called Supersalone that rethought the traditional trade show model.September 27, 2021Hybrid & Virtual Event ProductionHow Zoom's New Events Platform Helped Its Annual Conference Go VirtualPart product launch, part conference, Zoomtopia showcased the company's latest innovations while exploring issues facing our current virtual reality.September 23, 2021Experiential Marketing, Activations & SponsorshipsNYFW 2021: How Brands Went Beyond the Runway to Engage ConsumersBrands like Revolve, YSL Beauty, Pepsi, Grey Goose and Yahoo, among many others, took their activations to the next level at this year's New York Fashion Week.September 15, 2021Experiential Marketing, Activations & SponsorshipsSee How Brands Are Courting Fans at This Year’s U.S. OpenAmerican Express, Grey Goose and others are serving up experiences and activations around New York and beyond.September 8, 2021Experiential Marketing, Activations & SponsorshipsSee How These Brands Welcomed Students Back to SchoolFrom concerts to crackers, Amazon, Walmart and others are testing out their back-to-school marketing strategies.September 7, 2021Experiential Marketing, Activations & SponsorshipsSee How These Auto Brands Went Off the Beaten Path With Their EventsWith the cancellation of the New York Auto Show, car companies are being forced to get creative to showcase new vehicles.September 1, 2021Event Production & FabricationRain or Shine: Event Pros Share Lessons Learned From Hurricane HenriAs climate change begins to affect events more and more, learn how to plan for unpredictable weather conditions.August 30, 2021RentalsClean Machines: 6 Gadgets That Can Help Keep Guests Safe at In-Person EventsFrom robotic bartenders and stylish sanitizing stations to touchless vending machines and UVC disinfectors, these rental items can help keep your event germ-free.August 27, 2021Previous PagePage 42 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
