NEW YORK—Last year, spectators were banned from attending the U.S. Open tennis tournament due to the COVID-19 pandemic. For 2021, vaccinated fans and companies have returned in a big way (which reportedly includes long lines at the concession stands).
From Aug. 30 until Sept. 12, at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., brands such as American Express and Grey Goose are activating throughout the tournament grounds, as well as engaging at-home fans too. Here’s a look at some of the action—on and off the court.
American Express U.S. Open Experiences
Photo: Bryan Bedder/Getty Images for American Express
Photo: Bryan Bedder/Getty Images for American Express
Photo: Bryan Bedder/Getty Images for American Express
Photo: Bryan Bedder/Getty Images for American Express
Photo: Bryan Bedder/Getty Images for American Express
Photo: Bryan Bedder/Getty Images for American Express
Citi Taste of Tennis Food Truck Tour
Photo: Eugene Gologursky/Getty Images for AYS Sports Marketing
Grey Goose Honey Deuce Cocktail Kit
Photo: Grey Goose
IHG Hotels & Resorts’ “Tennis in Wonderland” Room
Photo: @tourdelust/Instagram
Photo: Courtesy of IHG Hotels & Resorts
Social Studies x Racquet Kit
Photo: Social Studies
Brookfield Place Open
Photo: Brookfield Place