Sports Events

Breaking Down the 25-Brand, On-Campus Build at the 2023 Miami Open

Hard Rock Stadium played host to spectators and brands throughout the famed two-week tennis tournament, and an open-campus concept offered the slew of brands in attendance creative freedom.

Miami Open 2023

‘Our Culture Is Always On Because the Internet Is Always On’: Barstool Sports CEO Talks Success, Sacrifice, and Events

Erika Ayers, the first CEO of Barstool Sports, sat down with BizBash to talk about the company’s hold on pop culture, its continued success—and how events fit into the bigger picture.

Barstool Sports CEO Talks Success, Sacrifice, and Events

The 17 Events That Put ‘Super’ in Super Bowl LVII

For event profs, when it comes to the Super Bowl, it’s about more than just football. And BizBash gets it, so we’ve compiled the Big Game-centered bashes that made our starting lineup.

Sports Illustrated The Party

How NBC Sports and Premier League Hosted a Huge Fan Event Inside a Theme Park

Universal CityWalk in Orlando was recently home to a Premier League Mornings Live fan fest for two days, celebrating fans of world-class soccer.

How NBC Sports & Premier League Hosted a Huge Fan Event Inside a Theme Park

Inside the Inaugural Sports Illustrated Golf Invitational

The famed American sports magazine teed off Big Game Weekend with its first-ever golf invitational. The $10,000-per-foursome affair featured a drone-drop shotgun start, play-to-win touchpoints, and more.

Sports Illustrated Kicks Off Big Game Weekend

RCX Sports Talks The Pro Bowl’s Brand-New Format and Bringing Experiential to Everyone

Leadership at RCX Sports, a leading company behind the Pro Bowl Games, gives tips for building partnerships with big-name brands—and how they keep their experiences both inclusive and exclusive.

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

A Look at Michelob ULTRA’s Golf-Inspired Super Bowl LVII Marketing Strategy

Michelob ULTRA’s vice president of marketing discusses the brand’s multi-fold approach to game day, which includes ad spots, limited-edition products, and a live event.

Michelob ULTRA’s Golf-Inspired Super Bowl Marketing Strategy

Tips for Creating a Memorable Gifting Experience—Courtesy of the College Football Playoff

Gifts for the Good Life returned to the College Football Playoff National Championship game for its sixth season, where it brought California cool and Hollywood glam to a VIP swag suite.

The limited-edition footballs have become collectibles and a go-to grab at the CFP VIP gifting suite. This year's football, in a nod to Hollywood glam, shone in gold. Lettering artist Lauren Nisenson customized all the footballs.

ESPN and Allstate Bring LA Glamor to Game Day for the College Football Playoff

Allstate’s Party at the Playoff event brought together celebrity athletes, ESPN talent, and other A-listers for an affair that oozed football and the allure of old LA.

Waldman told BizBash that “design challenges coming into this year’s event were not only centered around creating a fresh take on the annual party, but also elevating and enhancing the existing architecture of the venue.” The concept was ever-present at the entrance into The Majestic Downtown’s 9,999-square-foot Grand Hall.

US Open 2022: See Inside the Events and Activations That Made a Grand Slam

The 2022 US Open took place Aug. 29-Sept. 11, and BizBash is giving you a closer look at the off-court kickoff parties, activations, lounges, and more that hit aces.

American Express Fan Experience

5 Golf Simulator Experiences for Your Next Team-Building Event

Move over, putt-putt! Virtual golf venues have been popping up quickly, adding an innovative touch to a traditional team-building activity.

Fairway Social | Atlanta

Formula One Miami Grand Prix: How TAG Heuer, Mercedes-Benz, PATRÓN Tequila, and Other Big-Name Brands Revved Up For Race Day

For the first time, the Formula One Grand Prix took place in Miami and was the centerpiece of splashy parties, pop-ups, and activations. Here, check out some of the weekend’s hottest happenings.

The pop-up experience was open to the public May 3-7. For five days, attendees could race one another in TAG Heuer-branded go-karts.

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