Michele LaufikExperiential Marketing, Activations & SponsorshipsSee How This Experiential Mobile Activation Celebrates the Return of Live EventsRent the Runway and Social Studies teamed up with SKB Event Shop for a cross-country road trip this summer.July 21, 2021Experiential Marketing, Activations & SponsorshipsInside American Express's New Weeklong Virtual ExperienceThe brand's inaugural Membership Week showcased special cardmember offers and perks.July 19, 2021Hybrid & Virtual Event ProductionHow the ESSENCE Festival Returned to New Orleans With a Hybrid EventOrganizers of the annual event continued to embrace virtual and rethought in-person programming.July 12, 2021Experiential Marketing, Activations & SponsorshipsWho's Ready to Pivot Again? Get a Peek Inside the ‘Friends’ ExperienceThe immersive space features interactive set recreations and original props and costumes, plus Central Perk.July 7, 2021Event Design & DecorHow This Gala Changed Locations Two Days Before the EventThe Museum of the City of New York’s spring gala featured an '80s theme inspired by its newest exhibition.June 28, 2021Event Production & FabricationHow Did One Million Flowers Spring Up in New York City?The inaugural L.E.A.F Festival of Flowers offered an outdoor showcase for local florists.June 23, 2021Hybrid & Virtual Event ProductionSee How Apartment Therapy Produced a Hybrid Home ExperienceThis year, the brand’s Small/Cool Experience included an in-person space, along with a virtual version.June 16, 2021North AmericaWhat You Need to Know About Chartering a Boat for Summer EventsHere are some things to consider when booking a vessel this season—#yachtrock playlist not required.June 14, 2021Experiential Marketing, Activations & SponsorshipsSee How This Startup Created a Contactless ActivationMobile shopping assistant nate hosted a scavenger hunt in New York City.June 9, 2021Event Design & DecorGet a Peek Inside This 'Bridgerton'-Inspired Spring DinnerCity Harvest hosted its first in-person benefit since the start of the pandemic. Here's how the team pulled off a safe, stylish gathering.June 7, 2021Previous PagePage 44 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
