Michele LaufikExperiential Marketing, Activations & SponsorshipsWhy Subway Hosted a Fancy Five-Course MealThe restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.February 10, 2025Event Design & DecorChill Out: These Ski Resort-Inspired Events and Activations Are Snow Much Fun‘Tis the season for winter gatherings filled with cozy decor and activities that transport attendees to the mountain slopes.February 5, 2025Event Production & FabricationFind Out How Daiya Let New Yorkers ‘Rent’ a Slice of Its New PizzaThe plant-based food company introduced its dairy-free pies with a clever activation inspired by old-school video rental stores.February 3, 2025Experiential Marketing, Activations & SponsorshipsSnow Business: Top Brand Activations From the 2025 Sundance Film FestivalThis year’s parties, panel discussions, and brand activations honored independent filmmaking at the annual tentpole event.January 29, 2025SportsHow the College Football Playoff Won Over Fans at the 2025 National Championship GameBrands like AT&T, Capital One, and ESPN and CFP organizers hosted a range of events, activities, and activations during this year's game in Atlanta.January 27, 2025PlacesHere’s What You Might Have Missed From This Year’s Preview Las VegasThe annual event featured a look back at the city’s successes as well as a sneak peek of upcoming happenings including WrestleMania.January 22, 2025SportsWhy Verizon Will Be Hosting a Nationwide Super Bowl Party This YearThe telecom company’s inaugural Super Bowl FanFest aims to bring the energy of the big game to fans across the country.January 20, 2025MeetingsSee How Some Cities Are Attracting Events with Big BucksDestinations use government-backed grants—also known as subvention programs—to entice organizers and meeting planners to host their gatherings in their cities.January 15, 2025SportsThe Rise of Alt-Casts: See How Sports Leagues Are Wooing Fans with Enhanced ExperiencesThe broadcast production trend aims to attract new viewers, including multigenerational audiences, with cartoon characters and high-tech hijinks.January 13, 2025Experiential Marketing, Activations & SponsorshipsInside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'To promote the second season of the widely popular series, the streaming service hosted events around the world.January 9, 2025Previous PagePage 6 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
