Michele LaufikEvent Production & FabricationSee How the San Diego Food + Wine Festival Expanded Its ReachOver the past two decades, the annual event has evolved into a platform for discussions on sustainability, equity, and the future of the industry, in addition to showcasing great food and drink.January 6, 2025SportsSee How USAA Engaged Fans with High-Tech Elements at This Year’s Army-Navy GameThe financial services company celebrated its 15th year as the presenting sponsor with an upgraded fan activation.December 23, 2024SportsTackling Trash: How Colleges Are Reducing Game Day Event WasteSchools like USC and the University of Minnesota are greening home games and tailgating events in big ways.December 18, 2024Event Design & DecorEvent Design Ideas Inspired by Pantone’s Color of the Year 2025Here’s how to incorporate Mocha Mousse into your events in the new year—from linens to seating to even florals.December 16, 2024Event Production & FabricationStarry Night: Get a Peek Inside This New Celestial Installation in NYCCreative director and production designer Ethan Tobman transformed Genesis House into a Korean night sky.December 11, 2024Event Design & DecorSee How City Harvest Attendees Stepped Into an ‘80s-Era Music VideoThe organization’s annual BID event featured plenty of nods to the decade including lots of neon, Rubik's Cubes, and rad performances.December 2, 2024Event Production & FabricationGet the Scoop on This Italian Food Brand’s Debut in This Year’s Macy’s Thanksgiving Day ParadeRao’s Homemade is joining the annual festivities with its Pasta Knight float.November 27, 2024Event Design & DecorTop 7 Corporate Holiday Party Trends of 2024Event industry pros share their insight on what’s popular (and what's not) this festive season.November 25, 2024Event Production & FabricationFrom Blank Space to Event Space: See Inside This Massive Taylor Swift Fan Experience in TorontoDuring the singer’s current six-show run in the city, fans are gathering at Toronto's Version: Taylgate '24 to celebrate—and trade friendship bracelets, of course—with fellow Swifties.November 21, 2024SportsSee How Complex Turned a Golf Tournament Into a Cultural EventThe inaugural event in Las Vegas blended the game with streetwear, music, and entertainment.November 20, 2024Previous PagePage 7 of 122Next PageTop StoriesExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level UpExperiential Marketing, Activations & SponsorshipsNo $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-UpOrlando / Central Florida5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
