ScHoolboy Q took a swing at the inaugural event.Photo: Denise Truscello/Getty Images for Complex
Presented by Michelob ULTRA and powered by Lexus, the 18-hole tournament brought together big names from music, sports, and entertainment, including actor Anthony Anderson; NBA star J.R. Smith; rappers ScHoolboy Q and Freddie Gibbs; radio personality Angie Martinez; athlete Joe Haden; celebrity jewelry designer Greg Yuna; and top golfers like Kurt Kitayama, Paris Hilinski, Isaiah Salinda, Nicolo Galletti, Noah Goodwin, and Steven Fisk.
Teams competed to take home the first-ever Michelob ULTRA Pro-Am Cup, which was awarded to professional skateboarder Sean Malto and his team, which included former NBA player Mike Redd, Jason Krech, and Jack Murphy.
During the event, Michelob ULTRA unveiled its capsule collection in collaboration with golf-inspired lifestyle brand Malbon Golf. Lexus also revealed select capsule items, teasing a larger collection planned for 2025. And guests got to view the recently unveiled 2024 Lexus GX 550 Malbon Edition, a special one-of-a-kind project vehicle.
In recent years, more and more brands have been catering to the golf crowd, with some, like Complex, even hosting their own tournaments. For example, earlier this year, Omni Hotels & Resorts kicked off a family-focused event series called the Generation Cup that comprises qualifying events at 12 different Omni golf resorts across the country.
The Complex tournament was designed to make the sport more inclusive and diverse. As part of the media brand’s initiative to make the game more accessible to a wider audience, Michelob ULTRA teamed up with Complex and TheGrint earlier this summer to host the Michelob ULTRA Open sweepstakes.
Golfers were encouraged to upload their scores to the leaderboard via TheGrint app or on the sweepstakes microsite. From there, Michelob ULTRA and Complex selected five winners and their guests to attend the tournament.
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