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  1. Catering & Design
  2. Event Design & Decor

See How City Harvest Attendees Stepped Into an ‘80s-Era Music Video

The organization’s annual BID event featured plenty of nods to the decade including lots of neon, Rubik's Cubes, and rad performances.

Michele Laufik
December 2, 2024

“We always think about On the Move Entertainment’s musical performances first, so we naturally gravitated to a focus on music videos and musical artists of the time,' Boroff said about the evening's entertainment.“We always think about On the Move Entertainment’s musical performances first, so we naturally gravitated to a focus on music videos and musical artists of the time," Boroff said about the evening's entertainment.Photo: Courtesy of City HarvestNEW YORK—Food rescue organization City Harvest once again hosted its marquee tasting event, BID, on Oct. 29 at The Glasshouse in Manhattan. The organization welcomed more than 1,000 guests to the signature tasting event to raise money to help feed New Yorkers in need. 

The evening brought together more than 50 of New York City’s top chefs, restaurants, and mixologists including Geoffrey Zakarian, Eric Ripert, Marc Forgione, COTE Korean Steakhouse, Rao’s, Nami Nori, and more. Guests were transported back to the era of ‘80s music videos with this year’s CHTV! theme—a play on MTV. 

“I knew I wanted to do an ‘80s party—the music and the visuals would be amazing—and that time period has such a special place in many of our guests’ lives,” explained Gregory Boroff, City Harvest’s chief external relations officer. “We always think about On the Move Entertainment’s musical performances first, so we naturally gravitated to a focus on music videos and musical artists of the time.” 

To bring the theme to life, the walls were plastered with imagery from the decade such as photos of Prince, Garbage Pail Kids, and Alf. The photo booth, conceptualized by Ed Libby & Company Events and executed by Creative Games, resembled an oversize vintage TV where guests looked like they were appearing on the screen as they posed.  

The backdrop behind the chef’s stations were panels with ‘80s-themed imagery—think geometric patterns in bright colors. The chefs themselves were also inspired to dust off references to the decade. Mexology’s station included accessories like throwback sunglasses and neon bracelets and Union Square Cafe’s dish was named “We Got the Beet and Steak Tartare.” 

VIP guests enjoyed an exclusive area with “double stations” featuring some of the city’s best sister restaurants, including Don Angie and San Sabino and COQODAQ and COTE, as well as a caviar station by Black Diamond Caviar. 

“We wanted to make sure the VIP room felt really special,” Boroff said. “The entrance to the room was a tunnel with neon lighting topped with a Club CHTV sign—it felt like you were heading to an ‘80s nightclub. Inside the VIP room, there were chandelier installations made of colorful Slinkys, a dramatic ice sculpture with a CHTV! logo, one bar with a mirrored angular front, and another bar designed to look like a boom box.” 

Keep scrolling to see more from City Harvest's 2024 BID event...

VENDORS

Audiovisual: Studio Productions
Branding & Graphic Design: Mario Avila Design
Catering & Staffing: Great Performances
Digital On-Screen Content: COACT Agency
Event Decor & Design: Ed Libby & Company Events 
Event Production: LeFeast, Karlitz & Company 
Guest Management: STAMP Event Company 
Ice Sculpture: Okamoto Studio 
Live Entertainment: On the Move Entertainment
Photo Booth: Creative Games 
Pipe & Drape: Drape Kings
Printing: Automation Graphics 
Rentals: Taylor Creative Inc., Party Rental Ltd. 
Security: Mike Zimet Protective Services
Venue: The Glasshouse

Guests were transported back to the era of ‘80s music videos with this year’s CHTV! theme—a play on MTV.
Guests were transported back to the era of ‘80s music videos with this year’s CHTV! theme—a play on MTV.
Photo: Courtesy of City Harvest
The walls of the venue were plastered with imagery from the decade such as photos of Prince, Garbage Pail Kids, and Alf.
The walls of the venue were plastered with imagery from the decade such as photos of Prince, Garbage Pail Kids, and Alf.
Photo: Courtesy of City Harvest
“We always think about On the Move Entertainment’s musical performances first, so we naturally gravitated to a focus on music videos and musical artists of the time,' Boroff said about the evening's entertainment.
“We always think about On the Move Entertainment’s musical performances first, so we naturally gravitated to a focus on music videos and musical artists of the time," Boroff said about the evening's entertainment.
Photo: Courtesy of City Harvest
The photo booth resembled an oversize vintage TV where guests looked like they were appearing on the screen when they posed.
The photo booth resembled an oversize vintage TV where guests looked like they were appearing on the screen when they posed.
Photo: Courtesy of City Harvest
The main bar featured custom chandeliers from Ed Libby & Company Events that were designed to look like Rubik's Cubes, with the City Harvest heart logo in the middle.
The main bar featured custom chandeliers from Ed Libby & Company Events that were designed to look like Rubik's Cubes, with the City Harvest heart logo in the middle.
Photo: Courtesy of City Harvest
Mexology’s station included accessories like throwback sunglasses and neon bracelets, while serving guests 'Smashing Pumpkin Empanadas.'
Mexology’s station included accessories like throwback sunglasses and neon bracelets, while serving guests "Smashing Pumpkin Empanadas."
Photo: Eric Vitale Photography
To help draw attention to the silent auction offerings, Ed Libby & Company Events custom-built a giant cassette tape that hung over the table. Auction items included a luxe seafood dinner for 12 at Estela and a pasta tasting menu for 18 at Don’s Next Door, Don Angie’s private dining room.
To help draw attention to the silent auction offerings, Ed Libby & Company Events custom-built a giant cassette tape that hung over the table. Auction items included a luxe seafood dinner for 12 at Estela and a pasta tasting menu for 18 at Don’s Next Door, Don Angie’s private dining room.
Photo: Courtesy of City Harvest
The entrance to the VIP area was a tunnel with neon lighting topped with a Club CHTV sign.
The entrance to the VIP area was a tunnel with neon lighting topped with a Club CHTV sign.
Photo: Eric Vitale Photography
Inside, guests found a bar designed to look like a boom box.
Inside, guests found a bar designed to look like a boom box.
Photo: Courtesy of City Harvest
Guests enjoyed a caviar station by Black Diamond Caviar.
Guests enjoyed a caviar station by Black Diamond Caviar.
DKNY’s on-site activation brought to life its current ad campaign, 'New York Stories.' At a custom-built interactive newsstand, guests received tote bags featuring quotes from members of City Harvest’s Food Council. There was also a wall where guests could write what NYC means to them on mock Post-it notes. Prompts included 'New York City makes me feel ____.” and “My go-to buy at the bodega is _____.”
DKNY’s on-site activation brought to life its current ad campaign, "New York Stories." At a custom-built interactive newsstand, guests received tote bags featuring quotes from members of City Harvest’s Food Council. There was also a wall where guests could write what NYC means to them on mock Post-it notes. Prompts included "New York City makes me feel ____.” and “My go-to buy at the bodega is _____.”
Photo: Eric Vitale Photography
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