Claire HoffmanExperiential Marketing, Activations & SponsorshipsWhy Mashable and Walmart Built a 3D Virtual HouseMashable Home, presented by Walmart, is a digital activation featuring shoppable hot spots, live and on-demand programming, and interactive games—all inside an explorable virtual home.March 11, 2021Experiential Marketing, Activations & Sponsorships5 Big Things Affecting the Experiential Marketing Industry TodayFor a recent white paper, creative agency BMF asked top marketing leaders to share their biggest trends and predictions for 2021. Their answers give some insight into what consumers care about now.March 10, 2021Los Angeles / Southern CaliforniaCase Study: How Los Angeles Is Preparing for the Return of Live MeetingsThe CEO of LA Tourism discusses the city's three-pronged approach to recovering its meeting and convention business.March 9, 2021Alberta: Calgary, EdmontonWhere to Host an Event in Western CanadaThe founder of Timewise Event Management and the executive producer of GO WEST shares her favorite event venues in Edmonton, Vancouver and beyond.March 9, 2021StrategyHow Pinterest's Virtual Summit Prioritized Accessibility and InclusivityThe brand worked with a disability activist to ensure its virtual advertisers' summit accommodated the needs of all its attendees around the world.March 5, 2021Event Tech & ToolsEvent Tech Check: 9 Tech Tools That Can Improve Your Virtual and Hybrid Events This MonthBizBash takes a deep dive into the newest tech solutions for events of all types.March 4, 2021Hybrid & Virtual Event ProductionThe Year of Virtual: What 22 Event Producers Have Learned From Going On-Site to OnlineThis month marks one year since most major events in North America shifted to virtual. So, what have we learned? Event producers around the country share their biggest tips and takeaways.March 2, 2021North AmericaThis Week in Event Venues: Openings Around the Country, a Hotel Room-Turned-Speakeasy and MoreRounding up the latest news from hotels, convention centers, meeting spaces, restaurants and other event venues across the United States and Canada.February 25, 2021Opinion & Experts'The Greatest Event Planner of All Time': Remembering March on Washington Organizer Bayard RustinDuring Black History Month, event producer William P. Miller reflects on the lesser-known activist who planned some of the most influential events and demonstrations of the civil rights movement.February 24, 2021Experiential Marketing, Activations & SponsorshipsInside the COVID-Safe Experiential Marketing Campaign for 'RuPaul's Drag Race'To launch season 13 of the Emmy-winning VH1 series, Shiraz Creative leaned on social targeting, custom microsites, influencer mailers and a virtual fan experience.February 23, 2021Previous PagePage 105 of 200Next PageTop StoriesEvent Tech & ToolsEvent Tech Check: Must-Know New Tools for Scripting, Registration, Marketing, and MoreBizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.Experiential Marketing, Activations & SponsorshipsTales of the Cocktail 2025: See How These Brands Stood Out From the CrowdExperiential Marketing, Activations & SponsorshipsComic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom PlaygroundSeattle6 New Venues in Seattle for 2025 Summer Meetings and EventsPlacesHere's What's New for Corporate Groups at Walt Disney World