Mitra SorrellsExperiential Marketing, Activations & SponsorshipsHow to Drive Retention and Loyalty for Your EventsA new study offers insight into why some attendees return year after year and how planners can make use of those loyal fans.May 10, 2016Programming & EntertainmentHow to Create a Winning Volunteer ProgramApplications to volunteer at the Collision tech conference doubled this year over 2015.May 5, 2016StrategyHow to Use Slack to Facilitate Networking at Conferences and EventsFind out how Social Media Marketing World used the messaging platform to help attendees find others with similar interests and issues.May 3, 2016Event ManagementWhat Disruptive Marketing Means for the Way Brands and Planners CommunicateMicrosoft’s Geoffrey Colon says planners and brands need to adapt to this new world driven by changes in technology and user behavior.April 28, 2016Event Tech & VirtualA City-by-City Guide to Donating Food After EventsFind out about organizations that can help distribute excess food from events to organizations that serve the needy.April 26, 2016North AmericaWhy Marriott Is Hosting a National Competition to Launch a New Bourbon ProgramSee how the hotel brand and others are tapping into the popularity of food-contest-style events.April 21, 2016Event ManagementMcDonald’s Revamps Physical, Digital Experiences to Boost EngagementSee how the fast-food giant translated feedback from its convention task force into action at this year’s event.April 19, 2016GlobalFirst Global Meetings Industry Day Unites Event Pros WorldwideActivities taking place around the globe today are intended to raise awareness of the value of face-to-face meetings and events.April 14, 2016StrategyWhy Facebook’s Video Updates Matter for Event ProsFacebook is making a big push into video streaming with significant updates to its Live service.April 12, 2016Experiential Marketing, Activations & SponsorshipsHow AT&T Brought Final Four Fans Inside the GameThe brand's immersive experience simulated the atmosphere of shooting a game-winning free throw.April 7, 2016Previous PagePage 20 of 90Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
