Anna SekulaRentalsBizBash Live Los Angeles: What to Expect on the Trade Show FloorBizBash Live: The Expo in Los Angeles will bring activities, entertainment, and event and meeting suppliers to the show floor.June 11, 2014Event ManagementMicrosoft Personalizes Guest Experience to Introduce Smartphone AssistantTo showcase what Cortana—its answer to Apple's Siri—can do, the tech giant built individualized guest experiences for an event in New York using R.F.I.D. badges.June 10, 2014StrategyMore Speakers Added to Workshops and Second Los Angeles Event Innovation ForumBizBash Live: The Expo in Los Angeles will include conference presentations and workshops on contracts, social media strategies, and event marketing.June 4, 2014StrategyHow Upfront Week Changed This YearAmid the marathon of presentations and parties, several television networks pushed for more seamless integration of brands, digital media, and fans.June 2, 2014Event Design & DecorHow the Whitney Museum Used the Same Space for Back-to-Back EventsLooking to save costs, the art institution used the same venue for its American Art Award gala and its annual Art Party.May 27, 2014ChicagoRegister Now for the Chicago Plan-A-ThonBizBash is bringing its brainstorming event for planners back to Chicago in June.May 21, 2014StrategyWhat Guests Saw—and Tweeted—at 2014 Upfront WeekThe four-day whirlwind of presentations and parties hosted by television networks saw media buyers, ad execs, and reporters post plenty of commentary, photos, and videos to Twitter and other social media platforms.May 16, 2014Event Production & FabricationBehind the Scenes at the 'X-Men: Days of Future Past' Global Premiere20th Century Fox brought a custom theater, fan experience, and 1,300 guests to New York's Jacob K. Javits Convention Center for the latest installment of the X-Men film franchise.May 15, 2014Audiovisual & LightingWhat Does an Event Focused on Sound Look Like?To introduce its mobile music offerings, Sprint unveiled a new smartphone and a partnership with Spotify at an event that covered the inside—and outside—of a venue with sound wave images.May 13, 2014Programming & EntertainmentAnnouncing Speakers for Second Event Innovation Forum—Los AngelesThe education conference at BizBash Live: The Expo will include presentations on facilitating engagement, mobile marketing, and other topics.May 7, 2014Previous PagePage 16 of 149Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsLeave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July RoadtrippersThe snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.Miami / South Florida12 New Venues in Miami/South Florida for Summer 2025 Meetings and EventsExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterIndustry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
