Lauren MatisonExperiential Marketing, Activations & SponsorshipsWilmot Communications Opens West Coast OutpostMarch 18, 2009New YorkNot-So-Little HavanaTo celebrate the new Broadway revival of Guys & Dolls, 1,000 guests, palm trees, bright lighting, and a Latin beat filled Gotham Hall.March 3, 2009BizBash ListsComeback KidVanity Fair returned to the Oscar party landscape in a new venue (with better views), a smaller size, and chicken potpies.February 23, 2009Experiential Marketing, Activations & SponsorshipsFashion Week Attendees Approve of McDonald's Lounge, Stress Importance of SponsorshipsFebruary 18, 2009Event Design & DecorPunk\'dArmitage Gone! dance company paid tribute to artist Jeff Koons with a punk theme, two auctions, and a performance piece at its first gala.February 5, 2009Experiential Marketing, Activations & SponsorshipsLast Look at the Inauguration: More Photos From Google's PartyFebruary 2, 2009Orlando / Central FloridaNew Hires at Extraordinary Events, Kor Hotels, Universal StudiosJanuary 29, 2009North AmericaNew Yorker Sending 45 Inaugural Gift Baskets to AdvertisersJanuary 20, 2009TexasThe Final Countdown: What Are Inaugural Planners Working On Now?January 16, 2009StrategyInaugural Ball Planners Using Heavy Security, Printing Tricks to Fight Uninvited GuestsJanuary 14, 2009Page 1 of 10Next PageTop StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena