BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. BizBash Lists

Comeback Kid

Vanity Fair returned to the Oscar party landscape in a new venue (with better views), a smaller size, and chicken potpies.

Lauren MatisonCourtney Thompson
February 23, 2009

Vanity Fair put its hat back in the Oscar ring last night, returning after last year’s sabbatical with a smaller viewing dinner and after-party at the Sunset Tower Hotel. Long known as the evening’s hottest ticket, the fete drew an A-list-only crowd, seeing the likes of Kate Winslet, Sean Penn, Penélope Cruz, Mickey Rourke, Madonna, Elton John, and Meryl Streep make their way down the red carpet.

Party host and Vanity Fair editor in chief Graydon Carter told reporters last night that he wanted to create a glamorous but cozy party this year, and he achieved the latter with a whittled-down guest list of 650—compared with 1,150 in 2007—in a venue known for its striking views and old-Hollywood cache, but lack of event space. Carter had announced back in November that the party would be pared down, saying, “We’ll celebrate Hollywood’s big night the way we did when we first threw the party 15 years ago—it will be a cozier, more understated event.” (That said, Cityfile noted on Friday that an event permit filed by the mag in West Hollywood listed the head count at 1,000 guests.)

The evening kicked off at 5 p.m. with an intimate viewing dinner for 150, where Sunset Tower’s Janice Alexander and Waverly Inn’s John DeLucie served a menu of New York strip steak, chicken potpie, wild mushroom risotto, and bananas Foster. Surrounded by flat-screen TVs, the circular dining tables were simple, with tight bunches of pink, orange, and yellow rose centerpieces from Chris Brock and tiny Oscar statues accenting each table setting.

Vanity Fair director of special projects Sara Marks framed the driveway and entrance to the party with backlit images from the “Vanity Fair Portraits: Photographs From 1913-2008” exhibit at Lacma. As in year’s past, the red carpet had grassy accents, among them Oscar-shaped hedges and the Vanity Fair logo encased in greenery. Lighting too played a big role, with logoed gobos and blue and white lights uplighting the hotel.

 

Vanity Fair gobos on the Sunset Tower Hotel
Vanity Fair gobos on the Sunset Tower Hotel
Photo: Alberto E Rodriguez/Getty Images
TVs were plentiful during the viewing dinner for 150 guests, which kicked off at 5 p.m.
TVs were plentiful during the viewing dinner for 150 guests, which kicked off at 5 p.m.
Photo: Alberto E Rodriguez/Getty Images
During the after-party, many an A-lister could be spotted posing in the lounge, where a Vanity Fair-emblazoned mirror was the focal point.
During the after-party, many an A-lister could be spotted posing in the lounge, where a Vanity Fair-emblazoned mirror was the focal point.
Photo: Eric Charbonneau/Getty Images
The red carpet took over the hotel's driveway, and was accented by Oscar-shaped hedges and oversize images from Vanity Fair's Lacma exhibit.
The red carpet took over the hotel's driveway, and was accented by Oscar-shaped hedges and oversize images from Vanity Fair's Lacma exhibit.
Photo: Alberto E Rodriguez/Getty Images
Patrick Woodroffe and Pete Barford lit the hotel in a 'classic Deco style,' according to the mag, of blue and white lighting.
Patrick Woodroffe and Pete Barford lit the hotel in a "classic Deco style," according to the mag, of blue and white lighting.
Photo: Alberto E Rodriguez/Getty Images
Latest in BizBash Lists
2025 Industry Innovators Article Image Experiential2 B
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
Rose Gold Collective handled Don Q Rum's festival build at the Country Bay Music Festival in Miami.
Brands & Event Pros
Industry Innovators 2025: Sarah Sebastian
'One of the most defining moments of my career was leading the creative direction for Hewlett Packard Enterprise’s HPE Discover event keynote, the first-ever corporate keynote at Sphere in Las Vegas—a landmark moment in both creativity and technology,' says Saaud.
Brands & Event Pros
Industry Innovators 2025: Sami Saaud
Related Stories
Brad Gluckstein, owner of the Conga Room and Elisabeth Familian, president, BizBash Los Angeles.
BizBash Lists
BizBash Honors Top 100 Events in Southern California With Party at the Conga Room
Marc Jacobs's simple set
BizBash Lists
Fashion Week Pics: Betsey Johnson Stays Whimsical, Marc Jacobs Opts for Muted Setting
Revlon's Run/Walk for Women
BizBash Lists
Southern California's Top 100 Events
The Armory Show
BizBash Lists
New York's Top 100 Events 2009
More in BizBash Lists
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
The co-founders of The XP Agency see every touchpoint as an opportunity to connect—long before the event begins and long after it ends.
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Sarah Sebastian
The owner and creative director of Rose Gold Collective brings a boutique mindset to bold brand moments.
Rose Gold Collective handled Don Q Rum's festival build at the Country Bay Music Festival in Miami.
Brands & Event Pros
Industry Innovators 2025: Sami Saaud
The founder and chief creative officer of No Filter Creative blends fine art, branding, and technology to push the boundaries of immersive storytelling.
'One of the most defining moments of my career was leading the creative direction for Hewlett Packard Enterprise’s HPE Discover event keynote, the first-ever corporate keynote at Sphere in Las Vegas—a landmark moment in both creativity and technology,' says Saaud.
Brands & Event Pros
Industry Innovators 2025: Ryan Coan
The founder and CEO of Creative Riff has been chasing creative curiosity since his dorm room startup days, now leading bold activations for some of the world’s biggest IPs.
Ryan and his team produce BravoCon, an immersive brand experience where more than 27,000 'Bravoholics' celebrate their fandom through photo ops, live panels, interactive exhibits, and surprise-and-delight moments.
Brands & Event Pros
Industry Innovators 2025: Mia Choi
The founder and president of MAS leads with inclusion, imagination, and a refusal to coast—turning events into meaningful, memorable moments.
'Every event is an opportunity to get wildly imaginative—and we take it,' says Choi.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Brands & Event Pros
Industry Innovators 2025: Katie (Limle) Fiore
The head of production for Crown & Conquer is passionate about creating experiences that feel real, relevant, and rooted in culture.
Crown & Conquer is a creative agency that works with major brands on live experiences, content, and partnerships. Recent work includes Coca-Cola's eye-catching activation at Coachella 2025.
Brands & Event Pros
Industry Innovators 2025: Jimmy Knowles
The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.
Knowles runs Canva Create, the brand's flagship event that started as a 1,500-person internal gathering in Sydney and has since evolved into the 'Coachella of creativity' with 4,500-plus in-person attendees and over 2.5 million online registrants around the world.
Brands & Event Pros
Industry Innovators 2025: Dwayne Guzman Barnett
The executive vice president of 15|40 Productions aims to craft experiences that merge technology, creativity, and community in groundbreaking ways.
15|40 is a creative-led marketing events agency specializing in experiences and integrated activations for global brands; the team regularly works on activations at major events like D23 (pictured).
Brands & Event Pros
Industry Innovators 2025: Dana Darley Dailey
The senior manager of whiskey portfolio events for Heaven Hill Brands is redefining brand activations through the art of “hospitality by design.”
'One of my favorite career moments was hosting an immersive product launch dinner in our rickhouse as part of our grain-to-glass series,' says Darley Daily.
Brands & Event Pros
Industry Innovators 2025: Ajith Krishnankutty
The vice president of experiential marketing for Capital Group is reimagining events as data-driven, tech-forward experiences—with human connection at the core.
Screenshot 2025 05 20 At 1 50 08 Pm
Brands & Event Pros
Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Meet the minds behind the tools, platforms, and ideas revolutionizing how events are executed in 2025 and beyond.
2025 Industry Innovators Article Image Event Technology
Page 1 of 176
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.