Michele MarchettiStrategyConnecting With a Common CauseEnvironmental activist Jamie Henn used new online tools—and smart marketing tips—to coordinate 1,400 events across the country.December 26, 2007Experiential Marketing, Activations & SponsorshipsPutting a Brand Center StageWhen Ken Ross devised Netflix's series of concerts and screenings, he began with this question: How do you convince Nascar dads in North Dakota that you don\'t have to leave your house to rent a movie?December 17, 2007StrategyFinding FocusMary Fehrnstrom transformed Cisco's involvement in an unwieldy maze of trade shows into an overarching event game plan for nearly every market employee, business unit, and global office in the company's massive enterprise.December 10, 2007Experiential Marketing, Activations & SponsorshipsRunning a Growing BusinessWhen Rodale took its event division in-house, Bouker Pool was charge with remaking an underutilized initiative. Now revenues have more than doubled.December 4, 2007Programming & EntertainmentIntroducing Our Event Strategists of the YearMeet four innovators behind some of 2007's smartest marketing tactics.December 3, 2007Event Production & Fabrication3 Tips for Landing Your Next JobAugust 28, 2007StrategyFrom \"Planner\" to \"Strategist\"As companies raise their appreciation for events—and their financial expectations—they\'re stressing a new set of skills when hiring people to carry out their event marketing efforts. These days, strategy is just as important as execution. Here's a look at the changing nature of event jobs. August 27, 2007Food TrendsDavid Myers on Food, Jazz, and So-So CateringJuly 6, 2007GlobalPaul Liebrandt on Ferran Adrià and MangosteensJuly 5, 2007Food TrendsWill Goldfarb Likes Jell-O for EventsJuly 3, 2007Page 1 of 2Next PageTop StoriesEvent Design & DecorHow BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the FutureA rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.Experiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioIndustry InsidersInside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality ExperienceExperiential Marketing, Activations & SponsorshipsThis Event Turned Home Decor Into a Celebration of Latinas' Life MomentsTrendsWhat's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
