Michele MarchettiStrategyConnecting With a Common CauseEnvironmental activist Jamie Henn used new online tools—and smart marketing tips—to coordinate 1,400 events across the country.December 26, 2007Experiential Marketing, Activations & SponsorshipsPutting a Brand Center StageWhen Ken Ross devised Netflix's series of concerts and screenings, he began with this question: How do you convince Nascar dads in North Dakota that you don\'t have to leave your house to rent a movie?December 17, 2007StrategyFinding FocusMary Fehrnstrom transformed Cisco's involvement in an unwieldy maze of trade shows into an overarching event game plan for nearly every market employee, business unit, and global office in the company's massive enterprise.December 10, 2007Experiential Marketing, Activations & SponsorshipsRunning a Growing BusinessWhen Rodale took its event division in-house, Bouker Pool was charge with remaking an underutilized initiative. Now revenues have more than doubled.December 4, 2007Programming & EntertainmentIntroducing Our Event Strategists of the YearMeet four innovators behind some of 2007's smartest marketing tactics.December 3, 2007Event Production & Fabrication3 Tips for Landing Your Next JobAugust 28, 2007StrategyFrom \"Planner\" to \"Strategist\"As companies raise their appreciation for events—and their financial expectations—they\'re stressing a new set of skills when hiring people to carry out their event marketing efforts. These days, strategy is just as important as execution. Here's a look at the changing nature of event jobs. August 27, 2007Food TrendsDavid Myers on Food, Jazz, and So-So CateringJuly 6, 2007GlobalPaul Liebrandt on Ferran Adrià and MangosteensJuly 5, 2007Food TrendsWill Goldfarb Likes Jell-O for EventsJuly 3, 2007Page 1 of 2Next PageTop StoriesOpinion & Experts8 Event Profs Share Failures and Tough Lessons LearnedFrom overly explosive fireworks to a lack of enthusiasm for a theme, these event mishaps ultimately led to career growth.Experiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sEvent Production & Fabrication30 Cool Event Ideas You May Have Missed From Olivia Rodrigo, McDonald's, Nespresso, and MorePhoenix / Scottsdale9 New Venues in Phoenix/Scottsdale for Spring 2024 Meetings and EventsIndustry InsidersTransforming Corporate Events: 4 Tips for Planning Unforgettable Experiences