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Chodorow Opens Moroccan-Style Social Hollywood

May 3, 2006

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The former Hollywood Athletic Club has been reborn as Social Hollywood, a lovely, spacious venue with Moroccan-inspired decor owned by Jeffrey Chodorow and Melissa Richardson. The space features a fireplace, vaulted ceilings with original frescos, and louvered skylights. The cuisine’s influences come from around the world, as do the wines. The entire space holds just over 1,000 guests, but a half dozen private rooms and a ballroom hold between 35 and 300 for receptions. There’s also a screening room with 32 seats on the first floor and 17 on the mezzanine. The venue officially opens to the public on May 3, although it’s already hosted a party for Paper magazine’s “Beautiful People” issue. —Alesandra Dubin
Posted 05.03.06

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City Harvest Gala 2024: See How the Annual Event Served Up Some Soul

The food rescue organization transformed Cipriani 42nd Street into a Motown-inspired dance party.

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Event Design & Decor

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Event Design & Decor

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Despite rainy conditions in Hollywood, the event made its own sunshine via springtime decor, activities, and catering.

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Event Design & Decor

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Although this bright tablescape from JOWY Productions brought to life a Barbie-inspired luncheon, the red, pink, and purple hues and flower varieties easily evoke V-Day. Celio's Design provided the florals for this event at a private residence in Malibu.

Event Design & Decor

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School and office supplies company Bazic Products hosted a glamorous Silver Jubilee—complete with pencils, paper clips, and more products as decor—to mark 25 years in business.

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Event Design & Decor

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Event Design & Decor

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Event Design & Decor

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'We love peach for the pop of color it adds to a tabletop. When a Pantone color comes out for the new year, we love to use varying shades of the color. For example, shades of peach and coral pair so well together or serve as a beautiful complement to pinks and blues. Peach is also a great color to work with when there is a neutral color palette involving nudes, beige, and metallic,” said Heather Rouffe, managing partner and director of sales at Atlas Event Rental. (Pictured: Classic Peach linen napkins)

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