Relativity Media's 21 and Over was filled with drinking scenes, of course. So when the movie had its premiere party at the Regency Village Theatre in Westwood in February, event producers brought its hard-partying plot line to life with an unusual arrivals wall. Jade Alex, Relativity Media's director of events and special projects, worked with Best Events to create a 60-foot wall that comprised some 3,700 red plastic cups. Stationed alongside the red carpet, the cheeky fixture served as a backdrop for press photographs of stars such as Justin Chon and Skylar Astin.
Photo: Ashley Sugarman/Relativity Media