
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Photo: George Pimentel

L.A.-based artist Jorge Pardo created a special edition of brightly colored lanterns that hung over the Hammer Museum's Gala in the Garden.
Photo: Stefanie Keenan

For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
Photo: Our Labor of Love

Mirrors served as signs throughout the reception area listing the social handles for the companies contributing to that aspect of the decor or food.
Photo: Erika Layne

Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Beth Helmstetter Events designed the dance floor, where string lights hung above denim sofa seating and rentals from Found Vintage Rentals.
Photo: Troy Grover

Also at the Tassels and Tastemakers event, place settings on a rustic tabletop included napkin rings made from vintage leather belts atop slices of tree branch. Mindy Weiss designed the table with milk glass from Borrowed Blu.
Photo: Troy Grover

A swath of ribbon-tied greenery from the Hidden Garden hung over Tassels and Tastemakers' cheeky, flower-accented photo booth backdrop, designed by the Venue Report. Flipbooth provided the photo booth.
Photo: Troy Grover

Taxidermy and greenery decked a bar designed by Karson Butler, where bartenders wore vintage gear reminiscent of the Old West and served honey whiskey lemonade and sangria from 24 Carrots.
Photo: Troy Grover

A floral sign on the Tassels and Tastemakers wall, created by Beth Helmstetter, spelled out “Yee Haw” with flowers from Art With Nature.
Photo: Troy Grover

Weiss designed a luxe teepee setup, which included cushions from Found.
Photo: Troy Grover

Social media handles and hashtags dotted decor in surprising and whimsical ways, such as the rope sign from Pitbulls and Posies on a dream catcher from Found Vintage Rentals.
Photo: Troy Grover

In March, Old Navy invited an all-ages crowd to celebrate spring at Fig & Olive in Los Angeles with the brand's style ambassadors Emily Current and Meritt Elliott. The so-called “On the Road” event had an Americana road trip theme with a colorful map motif. Collaged maps comprised a decor wall that also served as a photo backdrop.
Photo: Michael Simon/startraksphoto.com

Among the kid-friendly activities available at the Old Navy event was a wall-hanging station: Guests chose between framed maps of either Los Angeles, California, or the United States, and then used rubber stamps and markers to customize their artworks.
Photo: Alesandra Dubin/BizBash

To help Los Angeles’s Pacific Park expand its retail operations, Timeless Travel Trailers created a pop-up installation by converting a 16-foot trailer into a Route 66-inspired retail space. Inside, Timeless used upcycled gas pump shelving units, suitcase drawers, ceiling lights made from old tail lights, and other details. Outside, the company designed and built all of the fixtures using old car parts: a three-tiered shelf made of hoods, an Airstream-theme cash wrap, and a hanging display using a motorcycle fork.
Photo: Courtesy of Timeless and Pacific Park

The St. Patrick's School Dinner and Auction got a "Spirit of America” theme in Washington in March. Oversize patriotic props stood out amid red tabletops at the event, which was designed by Events by Andre Wells.
Photo: Courtesy of Events by Andre Wells

Also at the St. Patrick's School Dinner and Auction, gold stars hung atop a red gallery wall that was decorated with framed photos of American icons.
Photo: Courtesy of Events by Andre Wells

Meant to highlight American icons and traditions, the St. Patrick's School Dinner and Auction included cut-outs of historic figures—and an astronaut.
Photo: Courtesy of Events by Andre Wells

At the Los Angeles premiere for last summer's A Million Ways to Die in the West, projection mapping depicting time-lapse scenes from a desert illuminated the façade of an adjacent building. On the opposing wall was a projection of a moon and night sky.
Photo: Doug Hac

Held in a transformed parking lot venue, the premiere party's theme evoked a county fair. Props included a 1920s-era stagecoach.
Photo: Doug Hac

At the Ball on the Mall in 2012, the Trust for the National Mall achieved a patriotic look with stars projected onto the tent ceiling. Hanging lanterns and draping rounded out the red, white, and blue look.
Photo: Tony Brown/imijphoto.com for BizBash

In 2013, Target feted its collaboration with charity organization Feed Projects with a rustic Americana-style event at the Brooklyn Bridge in New York. Wheatgrass flats, wheat stocks, and Mason jars topped wooden farm tables
Photo: Nilaya Sabnis

At the Feed for Target launch, a jazz band performed on a custom stage made of raw wood and decked with carnival string lights, which supplied a down-home look and feel.
Photo: Nilaya Sabnis
Cadillac Pre-Oscar Party

Cadillac celebrated the start of the festive weekend on Thursday under a clear tent decked with illuminated orbs at the Chateau Marmont, with production from Event Eleven. (Cadillac was the official vehicle sponsor of the Academy Awards, and, in addition to the event, the brand debuted a new series of ads during the telecast.) Celebrities and V.I.P.s were also chauffeured to the event in the CT6, the brand’s full-size sedan. For understated event decor typical of events hosted at the Chateau, monochromatic calla lilies sat alongside logo glass LED candle holders. DJ Michelle Pesce spun for the crowd.
Photo: Line 8 Photography. All rights reserved.

Appropriately, guests dined at picnic-style tables shaded by umbrellas and topped with unfussy lanterns and greenery. Guests could pluck napkins from tabletop baskets.
Photo: Courtesy of Four Seasons Los Angeles at Beverly Hills