
Alex and Ani, an eco-friendly jewelry line, was another sponsor this year.

The brunch, held within walking distance of Grant Park, fueled guests with mimosas and snacks such as sliders and fries. There was also a photo opportunity in front of a wall of colored lifesavers, as well as a braid bar, cabanas to lounge in, and live acoustic sets from Lollapalooza acts including the Secret Weapons (pictured). Apart from daytime parties, there were several late-night events officially or unofficially related to the festival. There were 70 official "after-shows" featuring Lollapalooza talent at venues throughout the city. There were also late-night bashes with DJ sets and surprise performances at spots such as Soho House Chicago and Virgin Hotels Chicago.


To celebrate the 30th anniversary of its Air Max shoe design, Nike hosted four "Sneakeasy" consumer activations at event spaces in New York, Los Angeles, Chicago, and Toronto from March 20 to 26. The Chicago Sneakeasy took place March 25 at a former distillery factory. Decor included a ceiling installation that featured shoes in transparent boxes.











