Theme: Nature

This past weekend in Seattle, the foundation hosted a woodsy pop-up space that included a bark-covered structure, faux grass, and touches of nature.

The aim of the Seattle pop-up was to attract millennials and inspire them to visit a national park.

Current Studios created an audio loop of the sounds from the National Park Service’s Natural Sounds Division and embedded it into the headsets for the pop-up.

Branded noise-cancelling headphones hung from pegs adorned with wooden slices.

About 400 people tried out the headphones, and more than 5,000 stopped by the space to speak with brand ambassadors and foundation representatives about Parktracks and the agency’s birthday, as well as to learn more about the parks in the Seattle area.

Signage listed the distance to various national parks.

Advertising for the pop-up included clever sayings like, “listen to rock. Like, an actual rock” and “listen to a rare recording of beetles.”