Custom fabrication studio and graphic design agency Nine & Eye created multi-color rooftop reflection flowers.
The event featured numerous Instagram-friendly moments, including a neon bottle-shape event entrance. For every photo posted using the hashtags #AbsolutAmerica and #Promotion, the brand donated to Keep America Beautiful, a community improvement nonprofit organization.
The brand also had a V.I.P. lounge replete with a lush, leafy bar serving up specialty Bloody Marys. As another part of its Lollapalooza presence, Tito's hosted a contest in which participants could tweet at the brand for a chance to have Bloody Mary ingredients delivered to their doorsteps.
Guests could top their ice cream with sprinkles and other fixings found at stations surrounding display vehicles.
Signature cocktails were served from a mini orange truck.
A rustic, three-piece bar made from wood pallets is now available to rent in the Washington area from Amaryllis. The footprint of the U-shaped bar is about 15 feet long and 6 feet deep, and open crevices on the façade can hold floral arrangements.
Toronto
#4 Trade Show & Convention
The Direct Energy Centre hosted Canada’s largest home and garden event, attracting 175,000 visitors in 2015. Re/Max was a returning sponsor, and Rogers and SigmaDek were new. Smart-home technology is expected have a major presence at the co-located expos in 2016. Next: March 11-20, 2016
Toronto
#1 Art & Design Event
With a British music impresario newly at its helm, the citywide arts festival aimed to boost local and international content in 2015. Program partners BMO and Manulife supported the 10-day event, including festival hub the Garden of Light. Next: June 2016
Montreal
#1 Benefit
The most successful cancer-related fund-raising gala in Canada netted $1.5 million in 2015, when the theme was Shanghai Silk. Held at Montreal’s historic Windsor Station, decor included 30,000 daffodils, and the 600-person guest list was limited to sponsors and benefactors. Next: April 14, 2016
