Us Weekly's M.O. is to pick the newest, most cooed-over spot in town for its Hot Hollywood party. (Last year it was at Republic.) This year, the mag stuck to the proven formula, taking last night's party to the new side-by-side clubs Opera and Crimson in Hollywood.
Wenner Media senior event marketing manager Gina Schramm worked with Cara Kleinhaut and her team at Caravents to play up the joint venues' dramatic, multi-textural touches. "The venue is so beautiful that we didn't want to do too much to take away from that," Schramm said. Kleinhaut added, "We tried to play up the [venue's] lush decor and to incorporate into our details the [existing] textures, like python-skin tiling and faux fur."A 50-foot-long step-and-repeat wall was awash in blue logoes; it backed a blue carpet for arrivals, at the base of which sat moss hedging decked with white flower accents. Caravents dressed a 30- by 40-foot structure in rich chocolate hues at the foot of the carpet, dedicated as a swag suite for celeb guests only. The blue theme repeated indoors, where plush blue pillows topped lounge seating.
The magazine's logo showed on a fog wall (we're spotting this trend everywhere these days), and flat-screen monitors from sponsor Sony ran loops showing the mag's honorees for the night (a melange of entertainment-industry power players). DJ Steve Aoki spun for the crowd while servers passed hors d'oeuvres from the venue's kitchen with a surprisingly high level of service for a space of that size and a crowd of that density.
Speaking of gracious service, 100% Colombian coffee (apparently trying to curry favor with the celebrity set these days) offered its regular and decaf varieties from a stand situated in the valet parking lot while guests awaited their cars to get home.
Wenner Media senior event marketing manager Gina Schramm worked with Cara Kleinhaut and her team at Caravents to play up the joint venues' dramatic, multi-textural touches. "The venue is so beautiful that we didn't want to do too much to take away from that," Schramm said. Kleinhaut added, "We tried to play up the [venue's] lush decor and to incorporate into our details the [existing] textures, like python-skin tiling and faux fur."A 50-foot-long step-and-repeat wall was awash in blue logoes; it backed a blue carpet for arrivals, at the base of which sat moss hedging decked with white flower accents. Caravents dressed a 30- by 40-foot structure in rich chocolate hues at the foot of the carpet, dedicated as a swag suite for celeb guests only. The blue theme repeated indoors, where plush blue pillows topped lounge seating.
The magazine's logo showed on a fog wall (we're spotting this trend everywhere these days), and flat-screen monitors from sponsor Sony ran loops showing the mag's honorees for the night (a melange of entertainment-industry power players). DJ Steve Aoki spun for the crowd while servers passed hors d'oeuvres from the venue's kitchen with a surprisingly high level of service for a space of that size and a crowd of that density.
Speaking of gracious service, 100% Colombian coffee (apparently trying to curry favor with the celebrity set these days) offered its regular and decaf varieties from a stand situated in the valet parking lot while guests awaited their cars to get home.
Photo: Line 8 Photography
Photo: Line 8 Photography
Photo: Line 8 Photography
Photo: Line 8 Photography
Photo: Line 8 Photography
Photo: Line 8 Photography
Photo: Line 8 Photography
Photo: Line 8 Photography