Love Rocks—Take It From New York City's Sweetest Valentine's Day Soiree

The LOVE Party’s dessert bar was sweet, but we think event profs will find the attention to detail at this rock ’n’ roll-themed affair even sweeter.

Shannon Thaler
February 14, 2024

Of course, the centerpiece of the LOVE Party was a dance floor that boasted the event’s paint-splattered and lipstick-kissed branding. Amid dancing the night away, eventgoers could quench their thirst at one of multiple bars, where liquor bottles shared shelf space with the amount of red roses lovers dream about receiving on Valentine’s Day.Of course, the centerpiece of the LOVE Party was a dance floor that boasted the event’s paint-splattered and lipstick-kissed branding. Amid dancing the night away, eventgoers could quench their thirst at one of multiple bars, where liquor bottles shared shelf space with the amount of red roses lovers dream about receiving on Valentine’s Day.Photo: Courtesy of Marcia Selden CateringNEW YORK—Marcia Selden Catering and Ron Ben-Israel Cakes once again hosted their annual LOVE Party at The Altman Building in Manhattan on Feb. 7. For this Valentine’s Day occasion, the duo ditched ooey gooey love-bombing signage and fuzzy teddy bears for a rock ’n’ roll-themed affair that leaned into grunge, glam, and thorned roses.

Fittingly dubbed “a party fit for a rock star,” the 2024 LOVE Party was a case study in attention to detail. After all, it caters to the hottest names in meetings and events, who fly in from across the country to attend the invite-only affair, which the co-hosts put on to shower their favorite partners with love.

The photos speak for themselves, so keep scrolling for an inside look at the love-filled celebration, with details only found on BizBash, plus a roster of the vendors who made it all happen…

VENDORS
AI Artwork: Haus of Birkhof
Band: ALR Music (Brooklyn Soul)
Bartending: The Cup Bearer
Branding: TPD Design House
Dance Floor Graphics: Bombshell Graphics
Decor: Konstantinos Floral Design
Entertainment: Ryan Oakes
F&B: Cann Social Tonic, Marcia Selden Catering, OYSTERS XO, Ron Ben-Israel, Solid Wiggles, Via Carota
Furniture: BUBBLE Design
Guest Management: VOW
Lighting: Fusion Productions
Photo: Michael Jurick
Production: Pro Sho Sound
Rentals: Smith Party Rentals
Safety: Sheehan & Sons Security
Video: Hart Studios

Ron Ben-Israel showed off his creations at the dessert table, of course, where bite-size treats created by the famed baker flanked two of his multitiered cakes dripping in gold. The sweet display was offset by a sexy backdrop, where heavily adorned mirrors boasted decals of lips and messages written in lipstick that evoked feelings of being in a rock star’s dressing room.
Ron Ben-Israel showed off his creations at the dessert table, of course, where bite-size treats created by the famed baker flanked two of his multitiered cakes dripping in gold. The sweet display was offset by a sexy backdrop, where heavily adorned mirrors boasted decals of lips and messages written in lipstick that evoked feelings of being in a rock star’s dressing room.
Photo: Courtesy of Marcia Selden Catering
What would the LOVE Party be without an ode to the famed “LOVE” sculpture? This rendition—splattered with black and gold paint—was dripping in roses.
What would the LOVE Party be without an ode to the famed “LOVE” sculpture? This rendition—splattered with black and gold paint—was dripping in roses.
Photo: Courtesy of Marcia Selden Catering
Naturally, seating areas invited guests to mix and mingle on lip-shaped love seats.
Naturally, seating areas invited guests to mix and mingle on lip-shaped love seats.
Photo: Courtesy of Marcia Selden Catering
An over-the-top dessert bar—dubbed the “Pour Some Sugar on Me” corner, a nod to Def Leppard’s iconic song—boasted an array of sinful bites. Each one playfully nodded to the night’s theme, such as the “Love Struck” lightning bolt-shaped cookies and the suggestive “Funk Me Funfetti” cupcakes and chocolate-covered “Orgasm Oreos.”
An over-the-top dessert bar—dubbed the “Pour Some Sugar on Me” corner, a nod to Def Leppard’s iconic song—boasted an array of sinful bites. Each one playfully nodded to the night’s theme, such as the “Love Struck” lightning bolt-shaped cookies and the suggestive “Funk Me Funfetti” cupcakes and chocolate-covered “Orgasm Oreos.”
Photo: Courtesy of Marcia Selden Catering
Guests were encouraged to load take-home boxes decked out in custom Marcia Selden Catering band stickers with their favorite bites from the night.
Guests were encouraged to load take-home boxes decked out in custom Marcia Selden Catering band stickers with their favorite bites from the night.
Photo: Courtesy of Marcia Selden Catering
Of course, the centerpiece of the LOVE Party was a dance floor that boasted the event’s paint-splattered and lipstick-kissed branding. Amid dancing the night away, eventgoers could quench their thirst at one of multiple bars, where liquor bottles shared shelf space with the amount of red roses lovers dream about receiving on Valentine’s Day.
Of course, the centerpiece of the LOVE Party was a dance floor that boasted the event’s paint-splattered and lipstick-kissed branding. Amid dancing the night away, eventgoers could quench their thirst at one of multiple bars, where liquor bottles shared shelf space with the amount of red roses lovers dream about receiving on Valentine’s Day.
Photo: Courtesy of Marcia Selden Catering
A photo op-worthy backdrop of what appeared to be an array of band posters were actually posters honoring each of the LOVE Party’s vendors, created courtesy of TPD Design.
A photo op-worthy backdrop of what appeared to be an array of band posters were actually posters honoring each of the LOVE Party’s vendors, created courtesy of TPD Design.
Photo: Courtesy of Marcia Selden Catering
Guests took a different kind of shot at the LOVE Party: Boozy jelly shot maker Solid Wiggles served up its Dreamboat confection, which was injected with orange, Faccia Brutto aperitivo, and lime in the shape of a flower.
Guests took a different kind of shot at the LOVE Party: Boozy jelly shot maker Solid Wiggles served up its Dreamboat confection, which was injected with orange, Faccia Brutto aperitivo, and lime in the shape of a flower.
Photo: Courtesy of Marcia Selden Catering
For the LOVE Party hosts, the evening was a labor of love—literally. Robin (left) and Jeffrey Selden (center) of Marcia Selden Catering, and Ron Ben-Israel (right), the man behind his famed namesake special-occasion cakes company, co-hosted the Valentine’s Day celebration. The trio was decked out in leather, glitter, and chains, plus smoky makeup that embodied the rock ’n’ roll theme. (Hair courtesy of Lauren DeCosimo Beauty; makeup by Erika Jansen)
For the LOVE Party hosts, the evening was a labor of love—literally. Robin (left) and Jeffrey Selden (center) of Marcia Selden Catering, and Ron Ben-Israel (right), the man behind his famed namesake special-occasion cakes company, co-hosted the Valentine’s Day celebration. The trio was decked out in leather, glitter, and chains, plus smoky makeup that embodied the rock ’n’ roll theme. (Hair courtesy of Lauren DeCosimo Beauty; makeup by Erika Jansen)
Photo: Courtesy of Marcia Selden Catering
Love rocks—and so does dancing under a sea of disco balls and glittering streamers.
Love rocks—and so does dancing under a sea of disco balls and glittering streamers.
Photo: Courtesy of Marcia Selden Catering
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