LOS ANGELES—At BizBash, we love a glamorous take on an unglamorous theme. And one of our favorite recent entries into the category is Bazic Products' Silver Jubilee, a design-forward 25th anniversary bash that integrated the brand's office and school supplies in stunning, steal-worthy ways.
Producer Sterling Engagements wanted to design a beautiful event, of course, but also celebrate the company's two and a half decades of success, growth, and resilience. The result was a modern and chic winter celebration, held at Vibiana in Downtown Los Angeles, that creatively juxtaposed rich wintry florals, colors, and textures with office supplies like pencils, staplers, and rulers.
For the decor, Alexandra Rembac, principal and creative director of Sterling Engagements, was inspired by a trip to Iceland, where she observed the saturated blue colors of ice caves. "I then continued looking for inspiration, pooling photos that merged winter with the caves and different layers of a wonderland," she explained, noting that the result was a mix of blues—including dusty blue, twilight, sapphire, and violet-blue—along with pops of silver and ivory champagne to warm it up.
"Since Bazic was a new client for us, I took some extra discovery time to understand their brand and immerse myself in their culture," she added. "Their founder is an incredible person and the way he runs his company and the culture he promotes to bleed through was beautiful—and I wanted to honor that. He, Handy Hioe, along with his team, had a very strong desire to wow but also make the evening fun, and I worked hard to ensure we’d give them an experience that was strikingly beautiful while playful simultaneously."
The event featured two main areas: an outdoor cocktail reception that was designed as a "snow-dusted winter escape," said Rembac, before guests progressed to the indoor dinner. "The transformation inside, which we elevated to truly make feel silver-dusted, was definitely intended to add drama—giving guests the impression as though they were dining and dancing among a luxe snowcapped sparkling forest."
And then, of course, there were the Bazic Products integrated throughout. "Our client team loved the idea of integrating their products, and we wanted to do it in a way that felt intentional and purposeful," said Rembac. "I think when you design an elevated environment like this the last thing you want to do is allow it to feel cheesy or too branded. We were very deliberate with our choices, and ensured each one stood on its own but didn’t take over where anything felt too much."
Check out the long list of vendors involved, and keep scrolling to see photos and in-depth details from the gorgeous winter wonderland.
Band: Blitz Fusion
Coffee: Conscious Bean
Dance Floor & Decals: 79 Creative Event Printing
Design & Production: Sterling Engagements
DJ: DJ Rob/Second Song
Entertainment: LA Follies
Floral Design: ENSO Creative
Ice: Ice Bulb
Ice Cream: Supercool Creamery
Letters: Firm Designs
Linen: Luxe Linen
Lounge: Form Decor
Photography: Bryte Moments
Photo Booth: Feature Booth
Rentals: A Rental Connection
Stationery: Maude Press
String Quartet: Pacific Coast Strings
Videography: Shax Entertainment