BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

A Drop in the Ocean

For the inaugural Oceana Ball—a fund-raiser in support of the Hospital for Sick Children's Herbie Fund—volunteer organizers adopted a water theme complete with mermaids and touches of blue decor.

Susan O'Neill
September 1, 2009

Planning a black-tie gala at the Liberty Grand Entertainment Complex is big undertaking, particularly for a volunteer committee of students and young people organizing a first-time event without the help of an event management firm or a PR agency. “We have a few corporate members on board but most of us are students,” said Vanessa Drautz, co-chair of the inaugural Oceana Ball, held Monday in support of the Herbie Fund at the Hospital for Sick Children. “We really wanted to put a first-class event together. We wanted to do something to contribute.”

Drautz worked alongside committee chair Brittney Kuczynski and fellow co-chairs Alireza Rafiee, and Michelle Spezza to plan the event in conjunction with Vicky Braverman, development coordinator for community involvement at the SickKids Foundation. “I support them from a fund-raising side, but the details like the decor and food, I don’t get involved in that,” said Braverman, who reported that the Herbie Fund—a volunteer-based organization that helps bring kids from all over the world to the Hospital for Sick Children for life-saving surgeries—relies solely on fund-raising efforts.

Founded 30 years ago, the organization has helped more than 600 children from 90 countries. “It’s great to meet people like this who work so hard on their own will to make an event for the Herbie Fund. We’re very grateful for their efforts,” Braverman said. “It is a big undertaking to do something like this, especially as a first event to have a black tie gala at the Liberty Grand.”

The committee spent four months planning the ball, securing sponsorships, promoting the gala, and selling tickets. “In the last minute it all came together beautifully. A lot of people pulled through in the final hour,” Drautz said of the event, which drew close to 200 guests and featured a water theme. “Water is the one thing that connects us all, no matter what walk of life you come from,” said Drautz, who suggested the name. Models dressed in mermaid costumes from Malabar and turquoise blue linens in the dining room added to the theme.

Citytv's Gord Martineau—host of the annual Herbie Day fund-raiser at the Hospital for Sick Children—addressed the crowd. DJ Eric Ling spun tunes for guests, and musical performances included Breanne Arrigo, Emma Ravenhill, Frank Campanile, and electric violinist Dr. Draw.

Event sponsors included Laurie Williamson Pontiac, Buick, GMC Ltd., Andy Thé-Anh, Internat Energy Solutions, Jurlique, Specchio, Pizza Pizza, and the Laser Generation.

Models in mermaid costumes at the Oceana Ball
Models in mermaid costumes at the Oceana Ball
Photo: BizBash
Organizers kicked off the gala with a cocktail reception in the courtyard at the Liberty Grand.
Organizers kicked off the gala with a cocktail reception in the courtyard at the Liberty Grand.
Photo: BizBash
In the courtyard, organizers displayed posters of children helped by the Herbie Fund.
In the courtyard, organizers displayed posters of children helped by the Herbie Fund.
Photo: BizBash
Guests had the opportunity to bid on items in a silent auction during the cocktail reception in the courtyard.
Guests had the opportunity to bid on items in a silent auction during the cocktail reception in the courtyard.
Photo: BizBash
Models dressed in mermaid costumes from Malabar posed for photos beside the courtyard fountain.
Models dressed in mermaid costumes from Malabar posed for photos beside the courtyard fountain.
Photo: BizBash
Bartenders at an all-white bar bearing the Liberty Grand logo offered drinks to guests during the cocktail reception.
Bartenders at an all-white bar bearing the Liberty Grand logo offered drinks to guests during the cocktail reception.
Photo: BizBash
Servers passed hors d'oeuvres like salmon-wrapped asparagus during the cocktail reception.
Servers passed hors d'oeuvres like salmon-wrapped asparagus during the cocktail reception.
Photo: BizBash
Servers passed beef and pineapple skewers to guests.
Servers passed beef and pineapple skewers to guests.
Photo: BizBash
Blue linens topped tables—named after countries where the Herbie Fund has helped a child—in the dining room.
Blue linens topped tables—named after countries where the Herbie Fund has helped a child—in the dining room.
Photo: BizBash
Latest in Event Design & Decor
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
Enso Creative
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Related Stories
Trattoria Cinque
Event Design & Decor
TriBeCa Trattoria Opens With Two Private Rooms
The Association of Bridal Consultants ' 'Frank's Favorite Things ' meeting
Event Design & Decor
The 2009 BizBash Chicago Event Style Award Winners
The bar at Kora restaurant
Event Design & Decor
Italian Trattoria Kora Opens With Pasta and Private Dining
Gap's denim stunt at the Stock Exchange
Event Design & Decor
Casual Friday
More in Event Design & Decor
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
Enso Creative
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.