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The Flower Truck Gives Colorful Gifts for Guests

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Photo: Courtesy of Flower Truck

A coffee or dessert station is a hospitable touch for guests awaiting their cars near the valet pickup at the end of an event. But what about a more colorful parting gift? Jennifer Kaplan's new mobile operation, the Flower Truck, can be bought out for an event and stocked with flowers for guests to choose.

The Flower Truck ranges around $500 for a three-hour event, which includes a visit by the boldly painted truck, a fresh stock of blooms, and a staffer who can create all sizes of arrangements, working with the guests on what Kaplan calls "a mutual creative experience." Price varies by number of guests and event duration.

A caveat: The truck was converted from an old ice cream truck and is not freeway-ready, so it can travel only to events on the Westside from its base in Santa Monica.