At Rachel Zoe's Zoeasis party in Palm Springs, California, during Coachella's first weekend in April, oversize desert flowers in bright hues topped bars and other surfaces in the open-air party space.
Photo: Tory Stolper
At a press preview for the Sugar Paper and Target office collection at the Annenberg Community Beach House in Los Angeles in April, the brands showed off new products in a feminine space decorated with pastel spring blooms in simple glass vessels.
Photo: Courtesy of Sugar Paper
In February, World Kitchen took over a New York City townhouse and transformed it into a showcase of its products for influencers and bloggers. Alongside decor made from kitchenware, ranunculus in shades of red and pink decorated mixed-metallic tabletops.