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  1. Catering & Design
  2. Florals

flowers

May 9, 2016
At Rachel Zoe's Zoeasis party in Palm Springs, California, during Coachella's first weekend in April, oversize desert flowers in bright hues topped bars and other surfaces in the open-air party space.
At Rachel Zoe's Zoeasis party in Palm Springs, California, during Coachella's first weekend in April, oversize desert flowers in bright hues topped bars and other surfaces in the open-air party space.
Photo: Tory Stolper
At a press preview for the Sugar Paper and Target office collection at the Annenberg Community Beach House in Los Angeles in April, the brands showed off new products in a feminine space decorated with pastel spring blooms in simple glass vessels.
At a press preview for the Sugar Paper and Target office collection at the Annenberg Community Beach House in Los Angeles in April, the brands showed off new products in a feminine space decorated with pastel spring blooms in simple glass vessels.
Photo: Courtesy of Sugar Paper
In February, World Kitchen took over a New York City townhouse and transformed it into a showcase of its products for influencers and bloggers. Alongside decor made from kitchenware, ranunculus in shades of red and pink decorated mixed-metallic tabletops.
In February, World Kitchen took over a New York City townhouse and transformed it into a showcase of its products for influencers and bloggers. Alongside decor made from kitchenware, ranunculus in shades of red and pink decorated mixed-metallic tabletops.
Photo: Pearcey Proper
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Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
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Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
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La Tavola Fine Linen Rental hosted its new collection release party at the Lombardi House in Los Angeles in April. There, the linen company joined with decor and design partners Found Vintage Rentals, Casa de Perrin, and Louloudi Design, which created the florals that complemented a dramatic ombre look at a long table.
Florals
Event Flowers
La Tavola Fine Linen Rental hosted its new collection release party at the Lombardi House in Los Angeles in April. There, the linen company joined with decor and design partners Found Vintage Rentals, Casa de Perrin, and Louloudi Design, which created the florals that complemented a dramatic ombre look at a long table.
Florals
Flowers
The several-thousand-pound greenery installation included 20 different types of ferns and mosses.
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Urban Decay hosted an event at Disneyland in April to celebrate the brand’s Alice in Wonderland collection for the upcoming Through the Looking Glass Disney movie. Colorful blooms decorated a table set for a tea party with fancy china, and decorated hedging and topiaries alongside it.
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See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism
The Plaza’s Grand Ballroom was in full bloom for the event, which supports global plant research, conservation, and education.
Inside the New York Botanical Garden’s 2025 Orchid Dinner
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11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
The nation’s largest horticultural event returned with the theme "Gardens of Tomorrow."
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
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Talk about flower power. These gorgeous displays of bright blooms and sultry succulents can help unleash your creativity for your next event.
Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
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The nation’s largest horticultural event returned this year—back indoors—with an electric theme.
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The fundraiser celebrated the annual Orchid Show with opulent tablescapes that showcased the elegant flower.
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The Ritz-Carlton New York, NoMad Celebrated Its Floral Partnership with a Rosy Affair
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This year’s event celebrated the restorative and healing power of nature and plants with more offerings and activities.
This year's show featured the work of landscape architects, garden designers, and florists, with an emphasis on diversity both in the demographics of exhibitors, including more female exhibitors than ever before, and in their unique designs.
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7 Ways Event Planners Can Navigate the Current Flower Shortage
Struggling farms, supply chain slowdowns and an influx of rescheduled events have created a ‘perfect storm’ in the floral industry. Here’s what event planners should consider as they vet floral vendors right now.
“The floral industry is in a really unique space right now,” explain Danielle Flores-Gary and Katie Hartman, co-owners of Floral Crush, a Los Angeles-based floral design studio that has worked on high-profile events for clients like Event Eleven, Gina Wade Creative and NBCUniversal. (Pictured: a Floral Crush-designed display at Rosé Day L.A. in 2019.)
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“Dried flowers are coming back this year after a long hiatus. They will be popular for design due to their longevity, deep rich colors and added visual texture. Among the many popular dried flowers making a comeback are mini pampas grass, star grass, avena and helichrysum, which will be a popular species that designers are leaning towards integrating into arrangements with live flowers.” —Seth Pearsoll, director of design, shows and events for the Pennsylvania Horticultural Society (Pictured: The Samantha from East Olivia's spring collection)
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Steal some ideas for your spring and summer soirees from these larger-than-life floral arrangements seen at past events.
In 2018, Luxe Linen asked local designers and florists to create a tablescape around a swatch of fabric from its colorful new line of linens. Held for the first time at the Petersen Automotive Museum’s rooftop, the product launch drew more than 400 high-end event planners, designers, florists, members of the media and more. Designed around Luxe’s bright new Riley linen, this vibrant, summery table was a team-up between Jennifer Naylor Catering & Special Events and Mark’s Garden. See more: Get Inspired by 15 Colorful Twists on a Tropical Theme
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How These Industry Pros Are Keeping the Flower Business Blooming
From DIY kits to pop-up markets, find out how some event designers and florists are pivoting during the coronavirus pandemic.
“Visitors to the pop-ups actually thank us for being there, and you can see on their faces just how happy it makes them to see these gardens appear in their neighborhoods,” says Tom Kehoe about Kehoe Designs' Green Market Gardens.
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