This is the most casual and whimsical style, marked by free-form design and a mix of bright colors. “There’s this whole group of consumers that love Etsy and love that hand-crafted look and feel," says Skaff. "So it’s like folk art, but in a youthful way. It’s spirited, upbeat, and quirky."
Very bright colors mark this style, including green, teal, yellow, pink, and orange. Butterfly and insect prints have also become popular in fabrics for fashion and home, and that will translate to floral design as well.
From a floral perspective, Skaff says bold choices such as alliums, Gerbera daisies, sunflowers, and even hand-dyed “rainbow roses” align with this trend.
Photo: Courtesy of I.F.D.