Floral Vendors

At Tommy Hilfiger’s 25th anniversary party, held in New York in September 2010, designer Raúl Àvila created a 10- by 24-foot topiary in the shape of an American flag. The flag is a central element to the Tommy Hilfiger vernacular, and the topiaries were a dominant element throughout the event.

The main character in Tim Burton’s Edward Scissorhands had a particular knack for topiary, which made it an appropriate design choice for the Museum of Modern Art’s film gala, which honored the director in November 2009. Dinner guests spent the cocktail hour in a makeshift garden designed by event producers SPEC Entertainment.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

A total of 200,000 stems of red and white roses, shipped in from Colombia and Ecuador, decorated the event. A team of 150 staffers worked to prepare the floral decor.

Inside, the entrance was covered with orange flowers and decorated with letter decals to spell out the event's official name, PRE.