Now that spring is here, the flowers are out in full bloom—at events, if not in gardens. Bulgari launched its new women’s perfume, Omnia Amethyste, on March 27 in a venue filled with fragrant greenery and pretty blossoms. For the design concept, Bulgari director of external relations Rory Hermelee and public relations manager Dana Capone worked with Van Wyck & Van Wyck to keep the focus of the decor at 620 Fifth Avenue on the key ingredients of the scent. (The event was structured around the layers of the fragrance, introducing guests to each layer in different parts of the venue.) Even the items on the menu by Olivier Cheng corresponded to elements used in the perfume, such as red currant pate de fruit and peppercorn granita with peppercorn opaline garnish. And because the weather last week was so warm, the attendees (40 or so beauty editors) took advantage of the venue’s landscaped open-air terrace.
—Anna SekulaPosted 04.04.07
Photos: Francine Daveta
—Anna SekulaPosted 04.04.07
Photos: Francine Daveta
At the end of the entrance hall, a Lucite tasting bar filled with wood chips and balsa wood stood in front of a wall of pink damask roses that gave off a slight aroma.
Delicate garden roses sat inside antique white birdcages that hung from the ceiling in front of boxwood hedges. Van Wyck & Van Wyck misted the hedges with water to imitate dew and to bring out a natural garden smell.
Dotted around the reception space, Lucite tiers held more of the new fragrance?s ingredients, including grapefruit, heliotrope, and red currant.
Two 40-foot Lucite tables filled with purple quartz stones dominated the lunch space. Large purple irises in slim vases sat in the center of the tables.
Boxwood hedges with cut-out, backlit boxes showcased the fragrance’s bottle and packaging.
While guests mingled before being seated, Olivier Cheng served dishes such as pink grapefruit with avocado and pink peppercorn in a spoon.
