BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Florals

Hitting the Mall

For its inaugural benefit luncheon, the Trust for the National Mall put up with a rainy day to showcase its best asset—the Mall—for a garden-inspired, tented affair.

Danielle O'Steen
May 9, 2008
Yesterday wasn't exactly the best day for a garden party, with rain pouring and a storm brewing. But the Trust for the National Mall went ahead with its inaugural benefit luncheon, held under a series of circus-style century tents in the shadow of the Washington Monument, with the Capitol in sight. "We have 500 umbrellas," said freelance planner Allison Signorelli, who produced the event with Trust president Caroline Cunningham.

For the decor and flowers, Signorelli brought on New York-based planner David Tutera, who envisioned an English garden setting for the lunch. "The idea he had was, this is what the Mall is [with the view] and this is what the Mall could be if we had manicured gardens and beautiful flowers," Signorelli said.Each table included tiered centerpieces of roses, moss, and small plants, tied and fenced by pussy willows, while the tablecloths alternated between grass-hued quilted silk versions and linens covered with a leafy pattern. To bring the garden back to D.C., Tutera also installed a miniature version of the reflecting pool, lined by hedges of multicolored roses and gray stones.

To keep the event private and away from prying tourist eyes, boxwood hedges circled the tent area, and troops of Girl Scouts and Boy Scouts officially escorted attendees. (Trust chairman Chip Akridge is himself an Eagle Scout.) Inside the prelunch reception area, actors dressed as Martha Washington, Thomas Jefferson, and Pierre L'Enfant mingled among the crowd. After perusing the scenic shots of the Mall on display, guests entered the dining space through wrought-iron gates. The luncheon's menu was warm-weather-inspired, including yellow tomato gazpacho with poached shrimp, roasted escolar with cucumber and jicama slaw, and a rustic strawberry tart, all from Design Cuisine.

The 525-person crowd, which grew from the expected 350, helped raise over $500,000 to revitalize what the trust calls "America's Front Yard."  "We had such tremendous response," Signorelli said, "and probably could have kept going." The crowd also looked the part, with the ladies wearing elaborate summer hats, appropriate for an English garden.
The luncheon's views of the Capitol
The luncheon's views of the Capitol
Photo: imagelinkphoto.com
Guests had views of the Capitol through the tent's clear siding.
Guests had views of the Capitol through the tent's clear siding.
Photo: imagelinkphoto.com
Moss and vines circled the tent poles, adding to the garden setting.
Moss and vines circled the tent poles, adding to the garden setting.
Photo: imagelinkphoto.com
The prelunch reception area included three-foot-tall birdcage-esque arrangements of irises, moss, and pussy willows.
The prelunch reception area included three-foot-tall birdcage-esque arrangements of irises, moss, and pussy willows.
Photo: imagelinkphoto.com
The tables ranged from long banquets to smaller rounds, with centerpieces cut to fit each shape.
The tables ranged from long banquets to smaller rounds, with centerpieces cut to fit each shape.
Photo: imagelinkphoto.com
The linens alternated between patterns of grass green leaves and quilted silk versions.
The linens alternated between patterns of grass green leaves and quilted silk versions.
Photo: imagelinkphoto.com
The centerpieces evoked an English garden with structured tiers of roses and moss, fenced by pussy willows.
The centerpieces evoked an English garden with structured tiers of roses and moss, fenced by pussy willows.
Photo: imagelinkphoto.com
A miniature reflecting pool, edged with roses and stones, sat in front of the event's lectern.
A miniature reflecting pool, edged with roses and stones, sat in front of the event's lectern.
Photo: imagelinkphoto.com
Hors d'oeuvres from Design Cuisine included sesame-crusted crab cakes with wasabi aioli on a sugar cane grid.
Hors d'oeuvres from Design Cuisine included sesame-crusted crab cakes with wasabi aioli on a sugar cane grid.
Photo: imagelinkphoto.com
Latest in Florals
Inside the New York Botanical Garden’s 2025 Orchid Dinner
Florals
See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
Florals
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
Florals
12 Stunning Floral Installations That Are Sure to Spark Event Design Inspiration
IllExotics
Florals
10 Inspiring Floral Designs From the Philadelphia Flower Show—Just in Time for Spring
Related Stories
April Joy Events also offers floral design services.
Florals
A New Source for Natural, Unfussy Flowers
The black-and-white settings
Florals
ISES Gala Celebrates 20th Birthday With Hollywood Theme
Dogs walked the runway at the Washington Humane Society fashion show.
Florals
Puppy Style
David Beahm's lifelike tree centerpiece
Florals
Bringing the Outdoors In
More in Florals
Florals
See Inside New York Botanical Garden’s 2025 Orchid Dinner—Celebrating Mexican Modernism
The Plaza’s Grand Ballroom was in full bloom for the event, which supports global plant research, conservation, and education.
Inside the New York Botanical Garden’s 2025 Orchid Dinner
Florals
11 Futuristic Floral Designs From the 2025 Philadelphia Flower Show
The nation’s largest horticultural event returned with the theme "Gardens of Tomorrow."
Robertson’s Flowers & Events scored the second-highest amount of points in the Floral category with its exhibit, 'Tending Our Roots.' The design takes inspiration from the proverb, 'One generation plants the trees; another gets the shade.” The 'tree of life' figure in the center is drawn from a real-world park in Singapore focused on sustainability and is meant to symbolize the efforts of the current generation in planting seeds for a future filled with environmental benefits. Beneath the canopy is a cityscape 'where our roots connect us through a common weave under the promise of a shared sunrise,' the Robertson's team shared on social media.
Florals
12 Stunning Floral Installations That Are Sure to Spark Event Design Inspiration
Talk about flower power. These gorgeous displays of bright blooms and sultry succulents can help unleash your creativity for your next event.
Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more: Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
Florals
10 Inspiring Floral Designs From the Philadelphia Flower Show—Just in Time for Spring
The nation’s largest horticultural event returned this year—back indoors—with an electric theme.
IllExotics
Florals
See These Inventive Centerpieces from the New York Botanical Garden's Orchid Dinner
The fundraiser celebrated the annual Orchid Show with opulent tablescapes that showcased the elegant flower.
FlowerSchool NY & LA
Florals
The Ritz-Carlton New York, NoMad Celebrated Its Floral Partnership with a Rosy Affair
FLOWERBX, the new exclusive floral partner of The Ritz-Carlton New York, NoMad, celebrated their partnership with a floral-themed, intimate evening.
The Ritz-Carlton New York's Intimate Dinner Celebration
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Florals
How the Philadelphia Flower Show Bloomed Bigger and Better in 2022
This year’s event celebrated the restorative and healing power of nature and plants with more offerings and activities.
This year's show featured the work of landscape architects, garden designers, and florists, with an emphasis on diversity both in the demographics of exhibitors, including more female exhibitors than ever before, and in their unique designs.
Florals
7 Ways Event Planners Can Navigate the Current Flower Shortage
Struggling farms, supply chain slowdowns and an influx of rescheduled events have created a ‘perfect storm’ in the floral industry. Here’s what event planners should consider as they vet floral vendors right now.
“The floral industry is in a really unique space right now,” explain Danielle Flores-Gary and Katie Hartman, co-owners of Floral Crush, a Los Angeles-based floral design studio that has worked on high-profile events for clients like Event Eleven, Gina Wade Creative and NBCUniversal. (Pictured: a Floral Crush-designed display at Rosé Day L.A. in 2019.)
Florals
See This Summer's Floral Trends—From Anthuriums to Zinnias
Here’s what floral designers are working with this season.
“Dried flowers are coming back this year after a long hiatus. They will be popular for design due to their longevity, deep rich colors and added visual texture. Among the many popular dried flowers making a comeback are mini pampas grass, star grass, avena and helichrysum, which will be a popular species that designers are leaning towards integrating into arrangements with live flowers.” —Seth Pearsoll, director of design, shows and events for the Pennsylvania Horticultural Society (Pictured: The Samantha from East Olivia's spring collection)
Florals
Event Design Inspiration: 10 Over-the-Top Floral Installations
Steal some ideas for your spring and summer soirees from these larger-than-life floral arrangements seen at past events.
In 2018, Luxe Linen asked local designers and florists to create a tablescape around a swatch of fabric from its colorful new line of linens. Held for the first time at the Petersen Automotive Museum’s rooftop, the product launch drew more than 400 high-end event planners, designers, florists, members of the media and more. Designed around Luxe’s bright new Riley linen, this vibrant, summery table was a team-up between Jennifer Naylor Catering & Special Events and Mark’s Garden. See more: Get Inspired by 15 Colorful Twists on a Tropical Theme
Sponsored
Event Planners Are Thinking Micro To Bring Back Live Events
Coastal Cool - One of many hyper-curated tablescapes from Hestia Harlow, the newly launched event platform that's creating a revolution in our industry.
Florals
How These Industry Pros Are Keeping the Flower Business Blooming
From DIY kits to pop-up markets, find out how some event designers and florists are pivoting during the coronavirus pandemic.
“Visitors to the pop-ups actually thank us for being there, and you can see on their faces just how happy it makes them to see these gardens appear in their neighborhoods,” says Tom Kehoe about Kehoe Designs' Green Market Gardens.
Page 1 of 49
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.