Juicy Figures It's the Size That Counts

One way of getting a busy potential guest's attention is to send an invitation too big to deny. For Juicy Couture's November 6 Rodeo Drive flagship store opening, messengers delivered full-size pink Juicy shopping bags stuffed with giant gilded cards bearing the relevant info. Pink tissue paper spilled over the top of each bag, emblazoned unambiguously with the words, "Choose Juicy."