Photo: Patrick MacLeod
On April 3, condom brand Durex took over New York's Dream Downtown Hotel to launch its new campaign the Liberating Side of Being Together. Hosted by Jenny McCarthy and with a hotel-inspired theme, the activation aimed to bring couples closer together. Guests were encouraged to unleash their playful side by swinging, but—settle down— it's not what you may be thinking. In one area of the so-called Hotel Durex, a garden installation had an ivy-covered swing set that guests were invited to test out. McCarthy and several partygoers participated in the playground throwback. The event was produced by Chicago-based marketing agency Adroc.
Correction: The original version of this story incorrectly identified the event's producer.
