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7-Eleven Uses Rube Goldberg Machine to Open Slurpee Season

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Photo: Jonathan Leibson/Getty Images for 7-Eleven

Memorial Day marks the unofficial start of summer—or what 7-Eleven refers to as "Slurpee Season." To officially ring in the carefree days ahead, the retailer hosted a May 22 event with actress Ashley Benson at its Hollywood location. Benson, who appears in Pretty Little Liars, took an inaugural sip of a Slurpee Lite, then sat her cup down on a colorful contraption that recalled a Rube Goldberg machine. The weight of the cup prompted a chain reaction that ended in a banner unfurling; the banner read "Slurpee Season is Now Open!" In addition to promoting 7-Eleven's famous frosty beverage, the event drew attention to a 49-cent Slurpee deal that took place over the long weekend.

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