Design (Displays/ Signage)

In addition to signs atop the entrances to each space, Target used illuminated signs, like those typically found in malls, to highlight the areas for the four Shops at Target partners.

The large balloons marked with the names of Fox shows also led the way to the upfront's after-party at the Trump Wollman Skating Rink in Central Park.

Thursday afternoon marked USA Network's first formal effort during Upfront Week. The event planned by senior vice president of brand marketing and digital, Alexandra Shapiro, and produced by XA, the Experiential Agency, took over Lincoln Center's Alice Tully Hall. Portraits of the brand's talent by Nigel Parry were the centerpiece for the event and informed the overall design.

The performance center's atrium served as the reception space, both before and after the presentation in the Starr Theatre. More Parry photographs decorated three-dimensional stands and contrasted white, black, and gold furnishings for a retro Hollywood vibe.

Marcy Blum Associates built a bakery-style display case to offer guests breakfast-to-go treats from New York bakeries at the end of a wedding reception.

Plastic red cups played heavily into Saucony's December 4 gathering at the Coppertank Events Center. A satellite event to the Running Event in Austin, the party featured a fence wall that spelled out the brand's name using Solo cups. The installation was meant to evoke a backyard or block-party feel.