Signage

At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.

In 2008, when Showtime hosted the premiere party for the second season of The Tudors at the Sheraton Hotel & Towers, the network made a big impression by covering the property's enormous rotunda in mesh vinyl. With a stone pattern and carefully placed windows that aligned with the building's, the fabric draping made the exterior look like a castle, while brightly colored polyfabric banners publicized the event and the show's cast.