Roth Capital Partners Conference
Larger-than-life letters spelled out the host group's name at the Orange County financial conference, which took place in late March and had a party with a performance by Macklemore.
Photo: Nadine Froger Photography
Fox's V.I.P. tent offered guests the opportunity to watch arrivals from a branded location within walking distance of the blue carpet.
Photo: Sean Twomey/2me Studios
Lolla Weekend at Soho House Chicago
Soho House Chicago opens on August 11, but the property hosted a preview party for musicians and select members of the press on Saturday. The event offered Grey Goose vodka cocktails, samples of the Soho House menu (including herb-filled bream and peach crumble), and a surprise performance from Jon Batiste & Stay Human. During the acoustic set, the band strolled around the venue and performed on bar tops.
Photo: Jeff Schear/Getty Images for Soho House Chicago
A custom wrap on the shipping container had the event's tagline, "Let's Furnish the 305 Together," a reference to Miami's area code.
Photo: Ra-Haus Fotografie
A 40-foot-long container became a mini Ikea showroom during a five-stop tour to promote the company's new Miami store.
Photo: Ra-Haus Fotografie
The container had three room vignettes on the lower level, and the rooftop was decorated with outdoor furniture.
Photo: Ra-Haus Fotografie
The tour stopped at five venues throughout Miami chosen to attract maximum foot traffic. The event had a footprint of 40 by 20 feet.
Photo: Ra-Haus Fotografie
For the tour's stop in Little Havana, the activation set up an area for playing dominoes, complete with Ikea-branded tiles.
Photo: Ra-Haus Fotografie
The event was designed to be family-friendly, and children could engage in activities such as drawing at Ikea easels.
Photo: Ra-Haus Fotografie
At a café cart, Ikea served free cafecitos and ginger cookies.
Photo: Ra-Haus Fotografie
